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~person:"Peattie, Sue"
~person:"Rundle-Thiele, Sharyn"
~subject:"Behaviour change"
~subject:"Target group"
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social marketing
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Peattie, Sue
Rundle-Thiele, Sharyn
Kubacki, Krzysztof
3
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Young consumers : insight and ideas for responsible marketers
3
Health marketing quarterly
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of social marketing : JSOCM
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Marketing intelligence & planning
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Improving theory use in social marketing : the TITE four-step theory application process
Willmott, Taylor Jade
;
Rundle-Thiele, Sharyn
- In:
Journal of social marketing : JSOCM
12
(
2022
)
2
,
pp. 222-255
Persistent link: https://www.econbiz.de/10013274476
Saved in:
2
Breaking it down : unpacking children's lunchboxes
Crespo Casado, Francisco
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
4
,
pp. 438-453
Persistent link: https://www.econbiz.de/10011522154
Saved in:
3
A systematic review assessing the extent of social marketing principle use in interventions targeting children (2000 - 2014)
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
;
Lahtinen, Ville
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 141-158
Persistent link: https://www.econbiz.de/10011382792
Saved in:
4
A theoretical approach to segmenting children's walking behaviour
Schuster, Lisa
;
Kubacki, Krzysztof
;
Rundle-Thiele, Sharyn
- In:
Young consumers : insight and ideas for responsible …
16
(
2015
)
2
,
pp. 159-171
Persistent link: https://www.econbiz.de/10011382795
Saved in:
5
Social marketing theory development goals : an agenda to drive change
Rundle-Thiele, Sharyn
;
David, Patricia
;
Willmott, Taylor
; …
- In:
Journal of marketing management : JMM ; journal of the …
35
(
2019
)
1/2
,
pp. 160-181
Persistent link: https://www.econbiz.de/10012178366
Saved in:
6
Segmenting and targeting American University students to promote responsible alcohol use : a case for applying social marketing principles
Deshpande, Sameer
;
Rundle-Thiele, Sharyn
- In:
Health marketing quarterly
28
(
2011
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10009410503
Saved in:
7
What can social marketing learn from Dirichlet theory patterns in a physical activity context?
Gruneklee, Naomi
;
Rundle-Thiele, Sharyn
;
Kubacki, Krzysztof
- In:
Marketing intelligence & planning
34
(
2016
)
1
,
pp. 41-60
Persistent link: https://www.econbiz.de/10011459190
Saved in:
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