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~person:"Pechmann, Cornelia"
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Pechmann, Cornelia
Shocker, Allan D.
31
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7
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Journal of Consumer Research
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Goal-Derived Categories and the Antecedents of Across-Category Consideration
Ratneshwar, S.
;
Pechmann, Cornelia
;
Shocker, Allan D.
- In:
Journal of consumer research : JCR ; an …
23
(
1996
)
3
,
pp. 240-250
Persistent link: https://www.econbiz.de/10006677698
Saved in:
2
Goal-Derived Categories and the Antecedents of Across-Category Consideration.
Ratneshwar, S
;
Pechmann, Cornelia
;
Shocker, Allan D
- In:
Journal of Consumer Research
23
(
1996
)
3
,
pp. 240-50
Persistent link: https://www.econbiz.de/10005735748
Saved in:
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