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~person:"Peers, Yuri"
~person:"Pimentel, Rita"
~person:"Tellis, Gerard J."
~subject:"Innovationsdiffusion"
~subject:"Seasonal variations"
~type_genre:"Aufsatz im Buch"
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Search: subject:"Produktinnovation"
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Innovationsdiffusion
Seasonal variations
Bass Diffusion Model
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Econometric model
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Innovation diffusion
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New product development
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Handbook of research on new product development
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A summary and review of new product diffusion models and key findings
Chandrasekaran, Deepa
;
Tellis, Gerard J.
- In:
Handbook of research on new product development
,
(pp. 291-312)
.
2019
Persistent link: https://www.econbiz.de/10012125140
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