A summary and review of new product diffusion models and key findings
Year of publication: |
2019
|
---|---|
Authors: | Chandrasekaran, Deepa ; Tellis, Gerard J. |
Published in: |
Handbook of research on new product development. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78471-816-9. - 2019, p. 291-312
|
Subject: | Bass Diffusion Model | Produktentwicklung | New product development | Innovationsdiffusion | Innovation diffusion | Ökonometrisches Modell | Econometric model | Theorie | Theory |
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