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~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~person:"Robinson, Jennifer A."
~subject:"Product Placement"
~subject:"Target group"
~subject:"Werbung"
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Search: subject_exact:"Television advertising"
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Product Placement
Target group
Werbung
Fernsehwerbung
22
Television advertising
22
Advertising effects
16
Werbewirkung
16
Product placement
8
Belgien
7
Belgium
7
Consumer behaviour
6
Konsumentenverhalten
6
Advertising
5
Fernsehprogramm
5
Interactive media
5
Interaktive Medien
5
Television programme
5
Brand management
4
Markenführung
4
Children
3
Computerspiel
3
Corporate disclosure
3
Kinder
3
Unternehmenspublizität
3
Video game
3
Zielgruppe
3
Auskunftspflicht
2
Brand image
2
Disclosure regulation
2
Internet marketing
2
Markenimage
2
Online-Marketing
2
Psychology of advertising
2
Public relations
2
Sponsoring
2
Sponsorship
2
Werbepsychologie
2
advertising
2
brand placement
2
Öffentlichkeitsarbeit
2
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3
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English
14
Author
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Pelsmacker, Patrick de
Reijmersdal, Eva A. van
Robinson, Jennifer A.
Bellman, Steven
6
Dens, Nathalie
6
Bakir, Aysen
5
Kind, Hans Jarle
5
Verhellen, Yann
5
Wilbur, Kenneth C.
5
Nilssen, Tore
4
Schmidtke, Richard
4
Varan, Duane
4
Boerman, Sophie C.
3
Coffey, Amy Jo
3
Gabszewicz, Jean Jaskold
3
Guitart, Ivan A.
3
Hudders, Liselot
3
Laussel, Didier
3
Neijens, Peter C.
3
Soni, Pavleen
3
Sonnac, Nathalie
3
Sørgard, Lars
3
Ali, Mazhar
2
Anderson, Simon P.
2
Bijmolt, Tammo H. A.
2
Cauberghe, Verolien
2
Chatterjee, Prabirendra
2
Cunningham, Isabella
2
Davtyan, Davit
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Huber, Frank
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Lehu, Jean-Marc
2
Oates, Caroline
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
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International journal of advertising : the quarterly review of marketing communications
3
Journal of marketing communications
3
Journal of advertising : official publication of the American Academy of Advertising
2
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
2
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
14
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1
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
2
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
3
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
4
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
5
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
6
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
7
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
8
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
Saved in:
9
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
10
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
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