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~person:"Pelsmacker, Patrick de"
~person:"Reijmersdal, Eva A. van"
~person:"Robinson, Jennifer A."
~subject:"Sponsoring"
~subject:"Target group"
~subject:"Werbung"
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Search: subject_exact:"Television advertising"
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Sponsoring
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Television advertising
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Advertising effects
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Pelsmacker, Patrick de
Reijmersdal, Eva A. van
Robinson, Jennifer A.
Bakir, Aysen
5
Kind, Hans Jarle
5
Wilbur, Kenneth C.
5
Bellman, Steven
4
Nilssen, Tore
4
Schmidtke, Richard
4
Varan, Duane
4
Coffey, Amy Jo
3
Dens, Nathalie
3
Guitart, Ivan A.
3
Hudders, Liselot
3
Soni, Pavleen
3
Sørgard, Lars
3
Verhellen, Yann
3
Ali, Mazhar
2
Anderson, Simon P.
2
Bijmolt, Tammo H. A.
2
Boerman, Sophie C.
2
Breuer, Christoph
2
Cauberghe, Verolien
2
Chatterjee, Prabirendra
2
Gentzkow, Matthew Aaron
2
Hartnett, Nicole
2
Hervet, Guillaume
2
Jensen, Jonathan A.
2
Joo, Mingyu
2
Kim, Hyuksoo
2
Klapper, Daniel
2
Neijens, Peter C.
2
Oates, Caroline
2
Olson, Erik L.
2
Panic, Katarina
2
Rask, Amy
2
Reinartz, Werner J.
2
Rumpf, Christopher
2
Schweidel, David A.
2
Shapiro, Jesse M.
2
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Journal of marketing communications
2
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
1
Journal of promotion management : JPM
1
Psychology & marketing
1
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
1
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ECONIS (ZBW)
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1
The effects of social TV on television advertising effectiveness
Bellman, Steven
;
Robinson, Jennifer A.
;
Wooley, Brooke
; …
- In:
Journal of marketing communications
23
(
2017
)
1
,
pp. 73-91
Persistent link: https://www.econbiz.de/10011690158
Saved in:
2
A longitudinal content analysis of gender portrayal in Belgian television advertising
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of marketing communications
22
(
2016
)
2
,
pp. 170-188
Persistent link: https://www.econbiz.de/10011561348
Saved in:
3
Contextual priming effects of television programs on commercials : the moderating effects of age
Bellman, Steven
;
Robinson, Jennifer A.
;
Reid, Ryan
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 566-583
Persistent link: https://www.econbiz.de/10011433561
Saved in:
4
How audience and disclosure characteristics influence memory of sponsorship disclosures
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 576-592
Persistent link: https://www.econbiz.de/10011547657
Saved in:
5
Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Psychology & marketing
31
(
2014
)
3
,
pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
Saved in:
6
Children’s responses to traditional versus hybrid advertising formats : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
Journal of consumer policy : consumer issues in law, …
37
(
2014
)
2
,
pp. 235-255
Persistent link: https://www.econbiz.de/10010479070
Saved in:
7
Children's responses to traditional versus hybrid advertising : the moderating role of persuasion knowledge
Verhellen, Yann
;
Oates, Caroline
;
Pelsmacker, Patrick de
; …
- In:
The changing roles of advertising : [extended versions …
,
(pp. 379-390)
.
2013
Persistent link: https://www.econbiz.de/10009773921
Saved in:
8
Comparing TV ads and advergames targeting children : the impact of persuasion knowledge on behavioral responses
Panic, Katarina
;
Cauberghe, Verolien
;
Pelsmacker, Patrick de
- In:
Journal of advertising : official publication of the …
42
(
2013
)
2/3
,
pp. 264-273
Persistent link: https://www.econbiz.de/10009778508
Saved in:
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