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~person:"Pelsmacker, Patrick de"
~subject:"Brand management"
~subject:"World"
~type_genre:"Aufsatz im Buch"
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
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