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~person:"Pelsmacker, Patrick de"
~subject:"Corporate social responsibility"
~subject:"Konsumentenverhalten"
~subject:"Social web"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Corporate social responsibility
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Brand management
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2
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Pelsmacker, Patrick de
Keller, Kevin Lane
7
Esch, Franz-Rudolf
5
Baumgarth, Carsten
4
Binckebanck, Lars
4
Burmann, Christoph
4
Fournier, Susan
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Herrmann, Andreas
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Park, C. Whan
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Schmitt, Bernd
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Sternthal, Brian
4
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He, Jiaxun
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Rösger, Jürgen
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Tybout, Alice M.
3
Asmat Nizam Abdul Talib
2
Backhaus, Christof
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Bauer, Hans H.
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Baumann, Stefan
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Becker, Christian
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Bilgram, Volker
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Brandão, Amélia Maria Pinto da Cunha
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Bär, Sören
2
Calder, Bobby J.
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Casais, Beatriz
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Dabic, Marina
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Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Digital advertising : theory and research
1
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ECONIS (ZBW)
3
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Consumers' motivations for lurking and posting in brand communities on social networking sites
Veirman, Marijke de
;
Cauberghe, Verolien
;
Hudders, Liselot
- In:
Digital advertising : theory and research
,
(pp. 207-221)
.
2017
Persistent link: https://www.econbiz.de/10011646112
Saved in:
2
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
3
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
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