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~person:"Pennemann, Karin"
~person:"Sheth, Jagdish N."
~subject:"Emerging economies"
~subject:"Entwicklung"
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Emerging economies
Entwicklung
Internationales Marketing
20
International marketing
19
Marketing theory
5
Marketingtheorie
5
Brand management
4
Consumer behaviour
4
Einzelhandel
4
Konsumentenverhalten
4
Markenführung
4
Retail trade
4
Schwellenländer
4
China
3
Marketing management
3
Marketingmanagement
3
Africa
2
Afrika
2
Beziehungsmarketing
2
Brand image
2
Cultural identity
2
Globalisierung
2
Globalization
2
Kulturelle Identität
2
Markenimage
2
Markenpolitik
2
Naresh K. Malhotra
2
Relationship marketing
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Welt
2
World
2
Advertising
1
African economies
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Betriebswirtschaftsstudium
1
Bibliometrics
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Bibliometrie
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Corporate reputation
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Pennemann, Karin
Sheth, Jagdish N.
Schaffmeister, Niklas
5
Jansson, Hans
4
Kara, Ali
4
Zou, Shaoming
4
Boehe, Dirk Michael
3
Czinkota, Michael R.
3
Grudecka, Anna
3
Khan, Zaheer
3
Kumar, Nirmalya
3
Mohammad Falahat
3
Ronkainen, Ilkka A.
3
Steenkamp, Jan-Benedict E. M.
3
Zahoor, Nadia
3
Ar, Aybeniz Akdeniz
2
Aulakh, Preet S.
2
Bortoluzzi, Guido
2
Boso, Nathaniel
2
Brouthers, Lance Eliot
2
Buerki, Thomas
2
Cavusgil, S. Tamer
2
Chattopadhyay, Amitava
2
Coulter, Robin A.
2
Craig, C. S.
2
Dawar, Niraj
2
Douglas, Susan P.
2
Fu, Huifen
2
Ghauri, Pervez N.
2
Govindarajan, Vijay
2
Grigoriou, Nicholas
2
Guo, Xiaoling
2
Haller, Florian
2
Heinberg, Martin
2
Khan, Huda
2
Kundu, Sumit K.
2
Lazzarini, Sérgio Giovanetti
2
Lee, Yan Yin
2
Lizardi, Stephanie
2
Mesquita, Luiz F.
2
Mohan, Ramesh
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Handel und Internationales Marketing / Retailing and International Marketing
1
Journal of macromarketing
1
Journal of marketing
1
Marketing : ZFP ; journal of research and management
1
Reihe Handel und Internationales Marketing / Series Retailing and International Marketing
1
Springer Gabler Research
1
SpringerLink / Bücher
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ECONIS (ZBW)
5
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1
Perspectives on macromarketing in the African context : introduction to the special issue
Dadzie, Kofi Q.
;
Sheth, Jagdish N.
- In:
Journal of macromarketing
40
(
2020
)
1
,
pp. 8-12
Persistent link: https://www.econbiz.de/10012159099
Saved in:
2
Do international retailers benefit from being global in emerging countries? : a multilevel study in China
Swoboda, Bernhard
;
Pennemann, Karin
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 141-150
Persistent link: https://www.econbiz.de/10010385216
Saved in:
3
Retail internationalization in emerging countries : the positioning of global retail brands in China
Pennemann, Karin
-
2013
Persistent link: https://www.econbiz.de/10009758119
Saved in:
4
Retail Internationalization in Emerging Countries : The Positioning of Global Retail Brands in China
Pennemann, Karin
-
2013
Reciprocity between Retailer’s Corporate Image and Store Image -- The Effect of Perceived Brand Globalness on Retailer Brand Equity -- The Globalness Route: How Consumer and Brand Level Factors change the Route to Success
Persistent link: https://www.econbiz.de/10014016753
Saved in:
5
Impact of emerging markets on marketing : rethinking existing perspectives and practices
Sheth, Jagdish N.
- In:
Journal of marketing
75
(
2011
)
4
,
pp. 166-182
Persistent link: https://www.econbiz.de/10009270886
Saved in:
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