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~person:"Penz, Elfriede"
~person:"Stumpf, Stephen A."
~subject:"Consumer goods industry"
~subject:"Market research"
~subject:"Marktforschung"
~subject:"World"
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Search: subject_exact:"Fälschung von Markenprodukten"
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Penz, Elfriede
Stumpf, Stephen A.
Asongu, Simplice
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Asongu, Simplice A.
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Jin, Ginger Zhe
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Anxieties and management responses in international business
1
Business horizons
1
Psychology & marketing
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The journal of brand management : an international journal
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ECONIS (ZBW)
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The challenge of curbing counterfeit prescription drug growth : preventing the perfect storm
Chaudhry, Peggy E.
;
Stumpf, Stephen A.
- In:
Business horizons
56
(
2013
)
2
,
pp. 189-197
Persistent link: https://www.econbiz.de/10009732761
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2
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
3
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
4
Multinational companies' battle against counterfeiting
Penz, Elfriede
- In:
Anxieties and management responses in international business
,
(pp. 158-173)
.
2007
Persistent link: https://www.econbiz.de/10003532751
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