Multinational companies' battle against counterfeiting
Year of publication: |
2007
|
---|---|
Authors: | Penz, Elfriede |
Published in: |
Anxieties and management responses in international business. - Basingstoke [u.a.] : Palgrave Macmillan, ISBN 0-230-51556-8. - 2007, p. 158-173
|
Subject: | Multinationales Unternehmen | Transnational corporation | Konsumgüterindustrie | Consumer goods industry | Produktpiraterie | Product counterfeiting | Wettbewerbsstrategie | Competitive strategy | Welt | World |
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