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~person:"Penz, Elfriede"
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Consumer behaviour
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Brand image
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3
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2
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Penz, Elfriede
Burmann, Christoph
154
Esch, Franz-Rudolf
151
Huber, Frank
93
Baumgarth, Carsten
92
Melewar, T. C.
79
Meffert, Heribert
75
Keller, Kevin Lane
74
Sattler, Henrik
73
Bruhn, Manfred
64
Bauer, Hans H.
61
De Chernatony, Leslie
57
Ahlert, Dieter
56
Tomczak, Torsten
51
Phau, Ian
49
Wiedmann, Klaus-Peter
49
Balmer, John M. T.
45
Völckner, Franziska
45
Bang, Nguyen
43
Loureiro, Sandra Maria Correia
43
Fournier, Susan
41
Merrilees, Bill
41
Romaniuk, Jenni
41
Herrmann, Andreas
39
Foroudi, Pantea
38
Ind, Nicholas
37
Strebinger, Andreas
37
Bronnenberg, Bart J.
35
Gierl, Heribert
35
Ko, Eunju
35
Schmidt, Holger J.
34
Dawes, John
33
Diamantopoulos, Adamantios
33
Uggla, Henrik
33
Aaker, David A.
32
Langner, Tobias
32
MacInnis, Deborah J.
32
Christodoulides, George
31
Gupta, Suraksha
31
Kernstock, Joachim
31
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Psychology & marketing
2
European journal of international management : EJIM
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
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1
Value of regional brands in Europe : how consumers in five European countries co-construct meaning of European brands
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Marketing : ZFP ; journal of research and management
33
(
2011
)
1
,
pp. 68-20
Persistent link: https://www.econbiz.de/10008989462
Saved in:
2
Consuming "European" : capturing homogeneity and heterogeneity in consumer culture of five European countries
Penz, Elfriede
;
Stöttinger, Barbara
- In:
European journal of international management : EJIM
9
(
2015
)
3
,
pp. 326-341
Persistent link: https://www.econbiz.de/10011551274
Saved in:
3
Concurrent ownership of brands and counterfeits : conceptualization and temporal transformation from a consumer perspective
Stöttinger, Barbara
;
Penz, Elfriede
- In:
Psychology & marketing
32
(
2015
)
4
,
pp. 373-391
Persistent link: https://www.econbiz.de/10010527149
Saved in:
4
Corporate image and product similarity : assessing major demand drivers for counterfeits in a multi-country study
Penz, Elfriede
;
Stöttinger, Barbara
- In:
Psychology & marketing
25
(
2008
)
4
,
pp. 352-381
Persistent link: https://www.econbiz.de/10003735856
Saved in:
5
A comparison of the emotional and motivational aspects in the purchase of luxury products versus counterfeits
Penz, Elfriede
;
Stöttinger, Barbara
- In:
The journal of brand management : an international journal
19
(
2011/12
)
7
,
pp. 581-594
Persistent link: https://www.econbiz.de/10009568316
Saved in:
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