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~person:"Pepels, Werner"
~person:"Semerkova, L. N."
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Search: subject_exact:"Marketingpolitik"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Öffentlichkeitsarbeit
Marketing
24
Marketing management
12
Marketingmanagement
12
Theorie
10
Theory
10
Deutschland
8
Germany
8
Advertising
5
Market segmentation
5
Marktsegmentierung
5
Werbung
5
Controlling
4
Market research
4
Marktforschung
4
Physical distribution
4
Russia
4
Russland
4
Vertrieb
4
Beziehungsmarketing
3
Brand management
3
Communication
3
Kommunikation
3
Management control
3
Organisationsstruktur
3
Organizational structure
3
Product management
3
Produktmanagement
3
Relationship marketing
3
Unternehmen
3
Business organization
2
Consumer behaviour
2
Konsumentenverhalten
2
Organisationsgestaltung
2
Strategisches Management
2
Unternehmensorganisation
2
Absatz
1
B-to-B-Marketing
1
Beschwerdemanagement
1
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Book / Working Paper
6
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Fallstudiensammlung
Graue Literatur
Sammelwerk
Lehrbuch
10
Textbook
10
Bibliografie enthalten
8
Bibliography included
8
Handbook
8
Handbuch
8
Collection of articles of several authors
6
Conference proceedings
3
Konferenzschrift
3
Non-commercial literature
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2
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1
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1
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Language
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German
3
Russian
3
Author
All
Pepels, Werner
Semerkova, L. N.
Sheth, Jagdish N.
11
Bruhn, Manfred
7
Wiedmann, Klaus-Peter
7
Belz, Christian
5
Esch, Franz-Rudolf
5
Meffert, Heribert
5
Nufer, Gerd
5
Tomczak, Torsten
5
Bauer, Hans H.
4
Herstatt, Cornelius
4
Hultink, Erik J.
4
Häusel, Hans-Georg
4
Langner, Tobias
4
Melewar, T. C.
4
Pilarczyk, Bogna
4
Sojkin, Bogdan
4
Wierenga, Berend
4
Brem, Alexander
3
Breyer-Mayländer, Thomas
3
Bronnenberg, Bart J.
3
Fantapié Altobelli, Claudia
3
Fritz, Wolfgang
3
Harms, Fred
3
Kall, Jacek
3
Pfeffermann, Nicole
3
Rudolph, Thomas
3
Sakas, Damianos P.
3
Spotts, Harlan E.
3
Wind, Yoram
3
Zaltman, Gerald
3
Abu-Shamaa, Rasha
2
Al-Rabayah, Wafaa
2
Alsmadi, Izzat
2
Ashworth, Gregory J.
2
Baaken, Thomas
2
Bachmann, Frank
2
Backhaus, Klaus
2
Bajdak, Andrzej
2
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Institution
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Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
Berliner Wissenschafts-Verlag
1
Penzenskij gosudarstvennyj universitet / Kafedra marketinga
1
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ECONIS (ZBW)
6
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1
Launch - die Produkteinführung
Pepels, Werner
(
ed.
)
-
2017
-
3. Auflage
Persistent link: https://www.econbiz.de/10011595272
Saved in:
2
Praxishandbuch Relaunch : Potenziale vorhandener Marken richtig ausschöpfen
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10011446255
Saved in:
3
Marketing im Nebenfach
Pepels, Werner
(
ed.
);
Breyer-Mayländer, Thomas
(
contributor
)
-
2013
Persistent link: https://www.econbiz.de/10010363765
Saved in:
4
Aktualʹnye problemy restrukturizacii rossijskich predprijatij : X vserossijskaja naučno-praktičeskaja konferencija, fevralʹ 2010 g. ; sbornik statej
Semerkova, L. N.
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008697649
Saved in:
5
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik statej VIII Vserosijskoj naučno-praktičeskoj konferencii, ijunʹ 2007 g.
Semerkova, L. N.
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10008909910
Saved in:
6
Opyt i problemy marketingovoj dejatelʹnosti v rossijskom predprinimatelʹstve : sbornik materialov VI Vserossijskoj naučno-praktičeskoj konferencii, 7 - 8 ijunja 2005 g.
Semerkova, L. N.
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003920535
Saved in:
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