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~person:"Pepels, Werner"
~subject:"Deutschland"
~subject:"Promotional materials"
~type:"book"
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Promotional materials
Communication
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Marketingmanagement
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Theorie
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Werbemittel
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Pepels, Werner
Ballauff, Erik
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Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Pepels, Werner
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1996
-
2., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000584019
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2
Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation ; [Briefing, Konzepterstellung, Mediaplanung, Realisation, Direktmarketing, Public Relations, n...
Pepels, Werner
-
1994
Persistent link: https://www.econbiz.de/10000374658
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3
Grundzüge der MarketingKommunikations-Planung
Pepels, Werner
-
1991
Persistent link: https://www.econbiz.de/10000815300
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