Kommunikations-Management : Marketing-Kommunikation vom Briefing bis zur Realisation
Werner Pepels
| Year of publication: |
1996 ; 2., überarb. und erw. Aufl.
|
|---|---|
| Authors: | Pepels, Werner |
| Publisher: |
Stuttgart : Schäffer-Poeschel |
| Subject: | Werbung | Advertising | Marketingmanagement | Marketing management | Kommunikation | Communication | Werbemittel | Promotional materials | Theorie | Theory | Kommunikationspolitik | Unternehmen |
| Description of contents: | Table of Contents [gbv.de] |
| Extent: | XX, 781 S. graph. Darst. 25 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | German |
| Notes: | Literaturverz. 765 - 769 |
| ISBN: | 3-7910-1081-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000584019