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~person:"Pepels, Werner"
~subject:"Innovation management"
~subject:"Leistungsbündel"
~subject:"Marketingmanagement"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Bibliografie"
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Innovation management
Leistungsbündel
Marketingmanagement
Theorie
B-to-B-Marketing
8
Business-to-business marketing
8
Marketing management
3
Customer value
2
Dynamic investment appraisal
2
Dynamische Investitionsrechnung
2
Kundenwert
2
Lieferantenmanagement
2
Supplier relationship management
2
Advertising
1
Advertising media
1
Advertising planning
1
Capital goods
1
Commodity market
1
Großhandel
1
Industrial goods
1
Industrieanlage
1
Industriegüter
1
Investitionsgüter
1
Manufacturing plant
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Product management
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Produktmanagement
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Raw materials
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Rohstoff
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Rohstoffmarkt
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Werbeplanung
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Aufsatz im Buch
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German
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Pepels, Werner
Kleinaltenkamp, Michael
6
Backhaus, Klaus
4
Hofmaier, Richard
4
Albers, Sönke
3
Valla, Jean-Paul
3
Weiber, Rolf
3
Engelhardt, Werner Hans
2
Homburg, Christian
2
Håkansson, Håkan
2
Korflesch, Harald F. O. von
2
Meffert, Heribert
2
Plinke, Wulff
2
Preuß, Klaus-Jürgen
2
Ratschow, Olaf
2
Rudolph, Bettina
2
Siems, Florian
2
Strothmann, Karl-Heinz
2
Turnbull, Peter W.
2
Voeth, Markus
2
Baaken, Thomas
1
Backhaus, Christof
1
Barten, Gabriele
1
Bartl, Michael
1
Bauer, Andreas
1
Bauer, Hans H.
1
Bauer, Wolfgang
1
Bayón, Tomás
1
Bertram, Matthias
1
Biege, Sabine
1
Biehn, Niels
1
Bittmann, Sebastian
1
Bollhöfer, Esther
1
Breyer-Mayländer, Thomas
1
Bruce, Margaret
1
Bruhn, Manfred
1
Brzoska, Lars
1
Bröker, Tillmann
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Buschak, Daniela
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Butzer-Strothmann, Kristin
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Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
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ECONIS (ZBW)
3
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Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10009672883
Saved in:
2
Darstellung und Bedeutung des Kundenlebenszeitwerts im Business to Business-Marketing
Pepels, Werner
- In:
Effektives Customer Relationship Management : …
,
(pp. 207-239)
.
2013
Persistent link: https://www.econbiz.de/10014546736
Saved in:
3
Marketing-Mix-Akzente im B2B
Pepels, Werner
- In:
B2B-Handbuch Operations Management : Industriegüter …
,
(pp. 13-33)
.
2009
Persistent link: https://www.econbiz.de/10003822680
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