//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Perrey, Jesko"
~person:"Strebinger, Andreas"
~person:"Yang, Zhilin"
~subject:"Automotive industry"
~type_genre:"Aufsatz in Zeitschrift"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Markenartikel"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Automotive industry
Brand management
23
Markenführung
23
Consumer behaviour
16
Konsumentenverhalten
16
Brand image
14
Markenimage
14
China
10
Brand
9
Markenartikel
9
Kfz-Industrie
5
Beziehungsmarketing
4
Relationship marketing
4
Brand architecture
3
Consumer goods industry
3
Deutschland
3
Germany
3
International marketing
3
Internationales Marketing
3
Konsumgüterindustrie
3
Lieferantenmanagement
3
Supplier relationship management
3
Advertising effects
2
Austria
2
Consumer goods marketing
2
Estimation
2
Handelsmarke
2
Konsumgütermarketing
2
Luxury goods
2
Luxusgüter
2
Markenarchitektur
2
Marketing
2
Marketing management
2
Marketingmanagement
2
Schätzung
2
Store brand
2
Werbewirkung
2
Western
2
Westlich
2
brand loyalty
2
more ...
less ...
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Aufsatz in Zeitschrift
Article in journal
5
Aufsatz im Buch
1
Book section
1
Graue Literatur
1
Interview
1
Non-commercial literature
1
more ...
less ...
Language
All
English
4
German
1
Author
All
Perrey, Jesko
Strebinger, Andreas
Yang, Zhilin
Townsend, Janell D.
5
Fetscherin, Marc
4
Wang, Xuehua
4
Landwehr, Jan Rüdiger
3
Akdeniz, M. Billur
2
Anisimova, Tatiana
2
Baccarella, Christian V.
2
Calantone, Roger J.
2
Dudenhöffer, Ferdinand
2
Eilert, Meike
2
Gonçalves Filho, Cid
2
Heitmann, Mark
2
Herrmann, Andreas
2
Kalaignanam, Kartik
2
Kang, Wooseong
2
Latif, Adnan A.
2
Monteiro, Plínio Rafael Reis
2
Scheiner, Christian Willi
2
Sousa, Bruno
2
Toncar, Mark
2
Trefzger, Timm Florian
2
Voigt, Kai-Ingo
2
Agarwal, Kirti
1
Ahmad, Sajjad
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Al-Kwifi, Osama Sam
1
Amit, R.K.
1
Anbinder, Jacob
1
Arzaqi, Zam
1
Baba, Marietta L.
1
Bagga, Charan K.
1
Bagozzi, Richard P.
1
Bartikowski, Boris
1
Befurt, Rene
1
Berndt, Adele
1
Birk, Matthias M.
1
Blandina, Alexander
1
Boghossian, Johnny
1
Braimah, Mahama
1
more ...
less ...
Published in...
All
Journal of global marketing
3
International marketing : emerging markets
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of corporate-brand credibility, perceived corporate-brand origin, and self-image congruence on purchase intention : evidence from China's auto industry
Li, Yongqiang
;
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
24
(
2011
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10008987051
Saved in:
2
The impact of brand credibilty and brand personality on purchase intention: an empirical study in China
Wang, Xuehua
;
Yang, Zhilin
- In:
International marketing : emerging markets
,
(pp. 137-153)
.
2011
Persistent link: https://www.econbiz.de/10008937374
Saved in:
3
The effect of brand credibility on consumers’ brand purchase intention in emerging economies : the moderating role of brand awareness and brand image
Wang, Xuehua
;
Yang, Zhilin
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 177-188
Persistent link: https://www.econbiz.de/10008652537
Saved in:
4
The impacts of brand personality and congruity on purchase intention : evidence from the Chinese mainland's automobile market
Wang, Xuehua
;
Yang, Zhilin
;
Liu, Ning Rong
- In:
Journal of global marketing
22
(
2009
)
3
,
pp. 199-215
Persistent link: https://www.econbiz.de/10003871451
Saved in:
5
Sind zwei Marken zwei Firmen? : Gedanken anhand der Krise der US-Automarken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 58-61
Persistent link: https://www.econbiz.de/10003819804
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->