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~person:"Perrey, Jesko"
~person:"Strebinger, Andreas"
~subject:"Automotive industry"
~subject:"Brand image"
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Automotive industry
Brand image
Brand management
43
Markenführung
43
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22
Consumer behaviour
16
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16
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12
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9
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Perrey, Jesko
Strebinger, Andreas
Burmann, Christoph
73
Esch, Franz-Rudolf
37
Keller, Kevin Lane
32
Phau, Ian
32
Loureiro, Sandra Maria Correia
30
Melewar, T. C.
30
Diamantopoulos, Adamantios
28
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27
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25
Sattler, Henrik
24
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22
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22
Guzman, Francisco
22
Romaniuk, Jenni
22
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21
Usman, Osly
21
Fetscherin, Marc
20
Foroudi, Pantea
20
Han, Heesup
20
Baumgarth, Carsten
19
Japutra, Arnold
19
Wiedmann, Klaus-Peter
19
Sarkar, Abhigyan
18
Christodoulides, George
17
King, Ceridwyn
17
Ekinci, Yuksel
16
Gupta, Suraksha
16
Herrmann, Andreas
16
Khan, Imran
16
MacInnis, Deborah J.
16
Rahman, Zillur
16
Veloutsou, Cleopatra
16
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15
Gil Saura, Irene
15
Park, C. Whan
15
Paul, Justin
15
Pelsmacker, Patrick de
15
Sreejesh, S.
15
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15
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
European journal of marketing : EJM
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
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Marketing nach Maß : von der Vielfalt profitieren
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ECONIS (ZBW)
15
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1
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15
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1
When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas
;
Otter, Thomas
- In:
The journal of product & brand management
32
(
2023
)
3
,
pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
Saved in:
2
Rethinking brand architecture : a study on industry, company- and product-level drivers of branding strategy
Strebinger, Andreas
- In:
European journal of marketing : EJM
48
(
2014
)
9/10
,
pp. 1782-1804
Persistent link: https://www.econbiz.de/10010429761
Saved in:
3
Prioritizing geo-references : a content analysis of the websites of leading global luxury fashion brands
Strebinger, Andreas
;
Rusetski, Alexander
- In:
Journal of global marketing
29
(
2016
)
1/5
,
pp. 282-297
Persistent link: https://www.econbiz.de/10011654425
Saved in:
4
Power brands : measuring, making, and managing brand success
Perrey, Jesko
;
Freundt, Tjark
;
Spillecke, Dennis
-
2015
-
3., rev. ed.
Persistent link: https://www.econbiz.de/10010473211
Saved in:
5
Power brands : measuring, making and managing brand success
Riesenbeck, Hajo
;
Perrey, Jesko
-
2009
-
2., rev., and enhanced ed.
Persistent link: https://www.econbiz.de/10003684389
Saved in:
6
Power Brands : Measuring, Making and Managing Brand Success
Riesenbeck, Hajo
;
Perrey, Jesko
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003411437
Saved in:
7
Sechs Vorurteile im Management von Markenarchitekturen
Strebinger, Andreas
;
Schweiger, Günter
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
52
(
2006
)
3
,
pp. 242-264
Persistent link: https://www.econbiz.de/10003392268
Saved in:
8
Imagefeedback- und Imagetransfer-Effekte des Produktportfolios einer Marke
Strebinger, Andreas
- In:
Die Unternehmung : Swiss journal of business research …
58
(
2004
)
3/4
,
pp. 279-300
Persistent link: https://www.econbiz.de/10002122193
Saved in:
9
Sind zwei Marken zwei Firmen? : Gedanken anhand der Krise der US-Automarken
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
1
,
pp. 58-61
Persistent link: https://www.econbiz.de/10003819804
Saved in:
10
When old is gold
Strebinger, Andreas
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
54
(
2008
)
3
,
pp. 50-52
Persistent link: https://www.econbiz.de/10003756054
Saved in:
1
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