Power brands : measuring, making, and managing brand success
Year of publication: |
2015 ; 3., rev. ed.
|
---|---|
Authors: | Perrey, Jesko ; Freundt, Tjark ; Spillecke, Dennis |
Publisher: |
Weinheim : Wiley-VCH |
Subject: | BrandMatics | McKinsey & Company <Düsseldorf> | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Markenpolitik |
Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
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