Power brands : measuring, making, and managing brand success
Jesko Perrey, Tjark Freundt, and Dennis Spillecke
| Year of publication: |
2015 ; 3., rev. ed.
|
|---|---|
| Authors: | Perrey, Jesko ; Freundt, Tjark ; Spillecke, Dennis |
| Publisher: |
Weinheim : Wiley-VCH |
| Subject: | BrandMatics | McKinsey & Company <Düsseldorf> | Markenführung | Brand management | Markenimage | Brand image | Messung | Measurement | Markenpolitik |
| Description of contents: | Table of Contents [d-nb.info] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Extent: | 329 S. Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| Notes: | 201501 |
| ISBN: | 978-3-527-50781-8 ; 3-527-50781-7 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010473211