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~person:"Pesonen, Juho"
~subject:"Marketing"
~subject:"Tourism marketing"
~subject:"Urlaubsverhalten"
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Market segmentation
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Pesonen, Juho
Kruger, Martinette
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Pepels, Werner
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Saayman, Melville
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Journal of vacation marketing : an international journal
1
Tourism review : the official journal of the AIEST
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ECONIS (ZBW)
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Activity-based market segmentation of rural well-being tourists : comparing online information search
Pesonen, Juho
;
Tuohino, Anja
- In:
Journal of vacation marketing : an international journal
23
(
2017
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10011951164
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2
Information and communications technology and market segmentation in tourism : a review
Pesonen, Juho
- In:
Tourism review : the official journal of the AIEST
68
(
2013
)
2
,
pp. 14-30
Persistent link: https://www.econbiz.de/10009771125
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