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~person:"Peuser, Martina"
~person:"Reeh, Marc-Oliver"
~person:"Wuestefeld, Thomas"
~subject:"Deutschland"
~subject:"Germany"
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Search: person:"Wiedmann, Klaus-Peter"
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Marketing management
5
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Peuser, Martina
Reeh, Marc-Oliver
Wuestefeld, Thomas
Wiedmann, Klaus-Peter
88
Hennigs, Nadine
19
Raffée, Hans
8
Siebels, Astrid
7
Langner, Sascha
6
Walsh, Gianfranco
5
Bachmann, Frank
4
Frenzel, Tobias
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3
Pankalla, Lars
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Schmidt, Steffen
3
Wüstefeld, Thomas
3
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2
Duvenhorst, Carsten
2
Kassubek, Martin
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Schriftenreihe Marketing, Management
4
Corporate reputation review : an international journal
1
Schriftenreihe Marketing Management
1
The journal of brand management : an international journal
1
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ECONIS (ZBW)
7
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1
Brand heritage and its impact on corporate reputation : corporate roots as a vision for the future
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
Corporate reputation review : an international journal
16
(
2013
)
3
,
pp. 187-205
Persistent link: https://www.econbiz.de/10009789562
Saved in:
2
Die Marke als Erfolgsfaktor in der Automobilbranche : Kaufentscheidungsprozesse am Beispiel der Elektromobilität
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Tütünci, Gülsen
-
2011
Persistent link: https://www.econbiz.de/10009509931
Saved in:
3
Erfolgsvoraussetzungen des Mobile Marketing am Beispiel Mobile Couponing : eine empirische Untersuchung des Adoptions- und Nutzungsverhalten
Wiedmann, Klaus-Peter
;
Reeh, Marc-Oliver
;
Schipper, Kathrin
-
2011
Persistent link: https://www.econbiz.de/10009268948
Saved in:
4
The importance of brand heritage as a key performance driver in marketing management
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
;
Schmidt, Steffen
; …
- In:
The journal of brand management : an international journal
19
(
2011/12
)
3
,
pp. 182-194
Persistent link: https://www.econbiz.de/10009409561
Saved in:
5
Potenziale des Einsatzes von RFID-Systemen für das Marketing im Einzelhandel
Wiedmann, Klaus-Peter
-
2005
Persistent link: https://www.econbiz.de/10014011943
Saved in:
6
Markenmanagement bei Mergers & Acquisitions in der Energiewirtschaft unter besonderer Berücksichtigung der Post-Merger-Integration
Wiedmann, Klaus-Peter
;
Peuser, Martina
;
Fischer, André
-
2004
Persistent link: https://www.econbiz.de/10002485199
Saved in:
7
Reputationsmanagement als Chance zur Kundenbindung : eine empirische Analyse in der Energiebranche
Wiedmann, Klaus-Peter
;
Peuser, Martina
;
Krumstroh, Dina
-
2004
Persistent link: https://www.econbiz.de/10002610688
Saved in:
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