//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pfeuffer, Alexander"
~person:"Pope, Nigel"
~subject:"Marketing management"
~subject:"Public relations"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"sponsorship"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Public relations
Sponsoring
5
Sponsorship
5
Brand image
3
Consumer behaviour
3
Konsumentenverhalten
3
Markenimage
3
Öffentlichkeitsarbeit
3
Advertising effects
2
Brand management
2
Corporate disclosure
2
Corporate reputation
2
Firmenimage
2
Markenführung
2
Unternehmenspublizität
2
Werbewirkung
2
Cause-Related Marketing
1
Cause-related marketing
1
Confidence
1
Corporate image
1
Marketingmanagement
1
Meaningful association
1
Off-field behaviour
1
Sales promotion
1
Simple association
1
Spillover effect
1
Spillover-Effekt
1
Sport
1
Sports
1
Stigma
1
Verkaufsförderung
1
Vertrauen
1
Viral marketing
1
Virales Marketing
1
brand equity
1
cause-related marketing
1
eWOM
1
sales promotion
1
sponsorship
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Pfeuffer, Alexander
Pope, Nigel
Bruhn, Manfred
11
Cornwell, T. Bettina
9
Hermanns, Arnold
6
Jensen, Jonathan A.
5
Kiendl, Stephanie C.
5
Woisetschläger, David
5
Carrillat, François A.
4
Grohs, Reinhard
4
Meyer, Jörn-Axel
4
Ahlert, Dieter
3
Astous, Alain d'
3
Glogger, Anton
3
Huh, Jisu
3
Lamprecht, Wolfgang
3
Marwitz, Christian
3
Nufer, Gerd
3
Reisinger, Heribert
3
Stockmann, Philip
3
Uhrich, Sebastian
3
Bagusat, Ariane
2
Bühler, André W.
2
Cobbs, Joe
2
Dahlhoff, Hans-Dieter
2
Drees, Norbert
2
Evangelisti Allori, Paola
2
Flöter, Thomas
2
Garzone, Giuliana
2
Hautbois, Christopher
2
Kittel-Wegner, Ellen
2
Kwak, Dae Hee
2
Maurer, Fabian
2
Meenaghan, John A.
2
Michaelis, Manuel
2
Pappu, Ravi
2
Roy, Donald P.
2
Ryan, Annmarie
2
Van Haverbeke, Wim
2
Vogel, Verena
2
more ...
less ...
Published in...
All
Australasian marketing journal
1
International journal of advertising : the review of marketing communications
1
Journal of current issues and research in advertising
1
Journal of marketing communications
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of different
sponsorship
disclosure message types on consumers' trust and attitudes
Pfeuffer, Alexander
;
Huh, Jisu
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 49-80
Persistent link: https://www.econbiz.de/10012498501
Saved in:
2
The effect of
sponsorship
disclosure in YouTube product reviews
Pfeuffer, Alexander
;
Lu, Xinyu
;
Zhang, Yiran
;
Huh, Jisu
- In:
Journal of current issues and research in advertising
42
(
2021
)
4
,
pp. 391-410
Persistent link: https://www.econbiz.de/10012695168
Saved in:
3
Stigma association type and sponsor corporate image : exploring the negative off-field behaviour of sportspeople
Bloxsome, Ellen
;
Brown, Mark
;
Pope, Nigel
;
Joseph, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 136-144
Persistent link: https://www.econbiz.de/10012429446
Saved in:
4
Building brand equity with cause-related marketing : a comparison with
sponsorship
and sales promotion
Westberg, Kate
;
Pope, Nigel
- In:
Journal of marketing communications
20
(
2014
)
6
,
pp. 419-437
Persistent link: https://www.econbiz.de/10010436757
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->