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Philippe, Deborah
Chaney, Damien
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Industrial marketing management : the international journal for industrial and high-tech firms
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How brands mobilize status, reputation, and legitimacy cues to signal their social standing : the case of luxury watchmaking
Philippe, Deborah
;
Debenedetti, Alain
;
Chaney, Damien
- In:
Marketing theory
22
(
2022
)
3
,
pp. 333-358
Persistent link: https://www.econbiz.de/10013388906
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2
Maintaining legitimacy in contested mature markets through discursive strategies : the case of corporate environmentalism in the French automotive industry
Debendetti, Alain
;
Philippe, Deborah
;
Chaney, Damien
; …
- In:
Industrial marketing management : the international …
92
(
2021
),
pp. 332-343
Persistent link: https://www.econbiz.de/10012491092
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