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~person:"Piehler, Rico"
~person:"Xiong, Lina"
~subject:"Social Web"
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Social Web
Brand management
7
Markenführung
7
Arbeitsverhalten
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Consumer behaviour
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Konsumentenverhalten
5
Work behaviour
5
Beziehungsmarketing
4
Brand image
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Internal brand management
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Relationship marketing
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Emotion
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Employee retention
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Mitarbeiterbindung
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Social web
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Brand commitment
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Hospital
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Hospitality employees
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Hospitality organizations
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Hotel industry
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Hotel loyalty programs
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Hotellerie
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Krankenhaus
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Kundenbindungsprogramm
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Loyalty program
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active loyalty
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perceived program value
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switching costs
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Arbeitskräfte
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Arbeitszufriedenheit
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Behavioral loyaltiy
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Big event
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Brand
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Brand champions
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Brand citizenship behaviour
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Piehler, Rico
Xiong, Lina
King, Ceridwyn
2
Hu, Clark
1
Lee, Woojin
1
So, Kevin Kam Fung
1
Wu, Luorong
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International journal of hospitality management
1
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
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Exploring how employee sense of brand community affects their attitudes and behavior
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
4
,
pp. 567-596
Persistent link: https://www.econbiz.de/10012212578
Saved in:
2
Brand management in the era of social media : social visibility of consumption and customer brand identification
So, Kevin Kam Fung
;
Wu, Luorong
;
Xiong, Lina
;
King, Ceridwyn
- In:
Journal of travel research : a quarterly publication of …
57
(
2018
)
6
,
pp. 727-742
Persistent link: https://www.econbiz.de/10011927123
Saved in:
3
The effect of Facebook users' arousal and valence on intention to go to the festival : applying an extension of the technology acceptance model
Lee, Woojin
;
Xiong, Lina
;
Hu, Clark
- In:
International journal of hospitality management
31
(
2012
)
3
,
pp. 819-827
Persistent link: https://www.econbiz.de/10009544294
Saved in:
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