Exploring how employee sense of brand community affects their attitudes and behavior
Year of publication: |
2020
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Authors: | Xiong, Lina ; King, Ceridwyn |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 44.2020, 4, p. 567-596
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Subject: | sense of community | employee | internal brand management | brand-aligned performance | brand climate | Markenführung | Brand management | Arbeitsverhalten | Work behaviour | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Emotion |
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