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~person:"Piekarczyk, Rob"
~subject:"Beziehungsmarketing"
~subject:"Sponsoring"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
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When perceived value is fleeting : promotion of events
Piekarczyk, Rob
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2007
Persistent link: https://www.econbiz.de/10003549062
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