//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Pitt, Leyland F."
~subject:"Marketing management"
~subject:"Wine policy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Weinbau"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Marketing management
Wine policy
Wein
6
Weinbau
6
Wine
6
Wine industry
6
Brand management
3
Markenführung
3
Brand image
2
Consumer behaviour
2
Konsumentenverhalten
2
Luxury goods
2
Luxusgüter
2
Markenimage
2
Marketing
2
Marketing strategy
2
Marketingmanagement
2
Wine marketing
2
Wines
2
Aesthetics
1
Bibliometrics
1
Bibliometrie
1
Brand
1
Brand personality
1
Brands
1
Content analysis
1
Diction
1
Exploratory acquisition
1
Financial brand equity
1
Geheimhaltung
1
Knowledge
1
Knowledge management
1
Knowledge transfer
1
Luxury branding
1
Markenartikel
1
Not applicable
1
Objective knowledge
1
Psychometric/qualitative
1
Regression
1
Secrecy
1
Secret societies
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Pitt, Leyland F.
Dressler, Marc
4
Spielmann, Nathalie
4
Alonso Ugaglia, Adeline
3
Cardebat, Jean-Marie
3
Crescimanno, Maria
3
Galati, Antonino
3
Goodman, Steve
3
Tinervia, Salvatore
3
Vrontis, Demetris
3
Babin, Barry J.
2
Begalli, Diego
2
Bhadury, Joyendu
2
Corsi, Alessandro
2
Corsinovi, Paola
2
Cuomo, Maria Teresa
2
Festa, Giuseppe
2
Hall, Daniel
2
Marks, Denton
2
Mauracher, Christine
2
McIntyre, Julie
2
Menghini, Silvio
2
Metallo, Gerardino
2
Pomarici, Eugenio
2
Smith, Andy
2
Williamson, Nicholas C.
2
Agnoli, Lara
1
Alebaki, Maria
1
Alonso, Ramón
1
Altamore, Luca
1
Altschwager, Teagan
1
Anderson, Kym
1
Asatryan, Elvina
1
Ashenfelter, Orley
1
Atanasova, Christina
1
Atkin, Tom
1
Auby, Jean-François
1
Bacarella, Simona
1
Balogh, Jeremiás Máté
1
Barber, Nelson
1
more ...
less ...
Published in...
All
Business horizons
1
The journal of product & brand management
1
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing brand equity in the luxury wine market by exploiting tastemaker scores
Blair, Amanda J.
;
Atanasova, Christina
;
Pitt, Leyland F.
; …
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 447-452
Persistent link: https://www.econbiz.de/10011778291
Saved in:
2
The secrets of secret societies : the case of wine
Hall, Daniel
;
Pitt, Leyland F.
;
Wallstrom, Asa
- In:
Business horizons
58
(
2015
)
6
,
pp. 651-658
Persistent link: https://www.econbiz.de/10011392843
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->