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~person:"Plinke, Wulff"
~source:"econis"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type:"book"
~type_genre:"Bibliografie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Theorie
5
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Marketing management
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive strategy
2
Direktmarketing
2
International marketing
2
Internationales Marketing
2
Market segmentation
2
Marktsegmentierung
2
Strategic management
2
Strategisches Management
2
Value creation
2
Wettbewerbsstrategie
2
Beschaffung
1
Betriebswirtschaftslehre
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business economics
1
Business-to-Business-Marketing
1
Customer service
1
Hans Raffée
1
Inter-firm cooperation
1
Kundenmanagement
1
Kundenservice
1
Marketing
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
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Bibliografie
Fallstudiensammlung
Graue Literatur
Sammelwerk
Aufsatzsammlung
4
Collection of articles of several authors
4
Lehrbuch
4
Handbook
2
Handbuch
2
Textbook
2
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German
5
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Plinke, Wulff
Meffert, Heribert
23
Bruhn, Manfred
21
Pepels, Werner
14
Sheth, Jagdish N.
14
Bauer, Hans H.
13
Homburg, Christian
13
Wiedmann, Klaus-Peter
11
Albers, Sönke
10
Fritz, Wolfgang
10
Kleinaltenkamp, Michael
10
Franses, Philip Hans
9
Hippner, Hajo
8
Backhaus, Klaus
7
Belz, Christian
7
Wilde, Klaus D.
7
Ahlert, Dieter
6
Meyer, Jörn-Axel
6
Zerres, Michael P.
6
Diller, Hermann
5
Esch, Franz-Rudolf
5
Gatignon, Hubert A.
5
Herstatt, Cornelius
5
Kirchgeorg, Manfred
5
Nufer, Gerd
5
Pilarczyk, Bogna
5
Tomczak, Torsten
5
Wierenga, Berend
5
Zerres, Christopher
5
Albach, Horst
4
Engelhardt, Werner Hans
4
Hansen, Ursula
4
Hildebrandt, Lutz
4
Hultink, Erik J.
4
Häusel, Hans-Georg
4
Langerak, Fred
4
Langner, Tobias
4
Link, Jörg
4
Melewar, T. C.
4
Paap, Richard
4
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Technischer Vertrieb
4
Engineering online library
1
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ECONIS (ZBW)
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
5
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
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