Strategisches Business-to-Business-Marketing
Michael Kleinaltenkamp, Wulff Plinke (Hrsg.)
| Year of publication: |
[2000]
|
|---|---|
| Other Persons: | Kleinaltenkamp, Michael (ed.) ; Plinke, Wulff (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Lieferantenmanagement | Supplier relationship management | Marketingmanagement | Marketing management | Strategisches Management | Strategic management | Wettbewerbsstrategie | Competitive strategy | Marktsegmentierung | Market segmentation | Betriebliche Wertschöpfung | Value creation | Internationales Marketing | International marketing | Theorie | Theory | Investitionsgütermarketing | Direktmarketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [digitale-objekte.hbz-nrw.de] |
| Extent: | 435 Seiten Illustrationen, Diagramme |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Handbuch ; Handbook ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben Seite 420-426 |
| ISBN: | 978-3-540-66853-4 ; 3-540-66853-5 |
| Classification: | Marketing ; Unternehmensführung |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001430313