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~person:"Plinke, Wulff"
~source:"econis"
~subject:"Innovation"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Marketing theory"
~subject:"Marketingtheorie"
~subject:"Theory"
~subject:"Unternehmen"
~subject:"Öffentlichkeitsarbeit"
~type_genre:"Bibliografie"
~type_genre:"Fallstudiensammlung"
~type_genre:"Graue Literatur"
~type_genre:"Sammelwerk"
~type_genre:"Textbook"
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Innovation
Innovationsmanagement
Markenführung
Marketing theory
Marketingtheorie
Theory
Unternehmen
Öffentlichkeitsarbeit
Theorie
5
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Marketing management
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive strategy
2
Direktmarketing
2
International marketing
2
Internationales Marketing
2
Market segmentation
2
Marktsegmentierung
2
Strategic management
2
Strategisches Management
2
Value creation
2
Wettbewerbsstrategie
2
Beschaffung
1
Betriebswirtschaftslehre
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business economics
1
Business-to-Business-Marketing
1
Customer service
1
Hans Raffée
1
Inter-firm cooperation
1
Kundenmanagement
1
Kundenservice
1
Marketing
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
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Book / Working Paper
5
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Bibliografie
Fallstudiensammlung
Graue Literatur
Sammelwerk
Textbook
Aufsatzsammlung
4
Collection of articles of several authors
4
Lehrbuch
4
Aufsatz im Buch
2
Book section
2
Handbook
2
Handbuch
2
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1
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1
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1
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German
5
Author
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Plinke, Wulff
Bruhn, Manfred
48
Meffert, Heribert
39
Kotler, Philip
36
Pepels, Werner
30
Homburg, Christian
24
Armstrong, Gary
17
Backhaus, Klaus
17
Unger, Fritz
17
Kuß, Alfred
16
Keller, Kevin Lane
15
Fritz, Wolfgang
14
Kleinaltenkamp, Michael
14
Sheth, Jagdish N.
14
Tomczak, Torsten
14
Bauer, Hans H.
13
Perreault, William D.
13
Ahlert, Dieter
12
Berndt, Ralph
12
McCarthy, Edmund Jerome
12
Peter, Jerome Paul
12
Wiedmann, Klaus-Peter
12
Winkelmann, Peter
12
Donnelly, James H.
11
Albers, Sönke
10
Esch, Franz-Rudolf
9
Franses, Philip Hans
9
Kirchgeorg, Manfred
9
Zerres, Michael P.
9
Becker, Jochen
8
Cannon, Joseph P.
8
Fantapié Altobelli, Claudia
8
Fill, Chris
8
Hippner, Hajo
8
Belz, Christian
7
Diller, Hermann
7
Fuchs, Wolfgang
7
Koppelmann, Udo
7
Krohmer, Harley
7
Meyer, Jörn-Axel
7
Sander, Matthias
7
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Technischer Vertrieb
4
Engineering online library
1
Source
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ECONIS (ZBW)
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
5
Marketing-Schnittstellen : Herausforderungen für das Management
Specht, Günter
;
Silberer, Günter
;
Engelhardt, Werner Hans
-
1989
Persistent link: https://www.econbiz.de/10000092238
Saved in:
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