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~person:"Plinke, Wulff"
~subject:"Inter-firm cooperation"
~subject:"Kfz-Industrie"
~subject:"Theorie"
~type:"book"
~type_genre:"Government document"
~type_genre:"Lehrbuch"
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Inter-firm cooperation
Kfz-Industrie
Theorie
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Theory
4
Marketing management
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive strategy
2
Direktmarketing
2
International marketing
2
Internationales Marketing
2
Market segmentation
2
Marktsegmentierung
2
Strategic management
2
Strategisches Management
2
Value creation
2
Wettbewerbsstrategie
2
Beschaffung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Customer service
1
Kundenmanagement
1
Kundenservice
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
Relationship marketing
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Sales promotion
1
Unternehmenskooperation
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Verkaufsförderung
1
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Plinke, Wulff
Werner, Hartmut
11
Kleinaltenkamp, Michael
7
Backhaus, Klaus
4
Koppelmann, Udo
4
Allain, Marie-Laure
3
Appelfeller, Wieland
3
Buchholz, Wolfgang
3
Fischer, Michael
3
Hofbauer, Günter
3
Mashhour, Tarek
3
Donaldson, Bill
2
O'Toole, Tom
2
Voeth, Markus
2
Bennett, Rebekah
1
Bocher, Joe͏̈l
1
Bruhn, Manfred
1
Corsten, Hans
1
Eichler, Bernd
1
Flochel, Laurent
1
Gemünden, Hans Georg
1
Godson, Mark
1
Grönroos, Christian
1
Gössinger, Ralf
1
Iliev, Nikolai
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Johnston, Mark W.
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Kuhlmann, Eberhard
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Marshall, Greg W.
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McColl-Kennedy, Janet R.
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Russell-Bennett, Rebekah
1
Schaper, Thorsten
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Schneider, Dieter J.
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Schneider, Dieter J. G.
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Souam, Saïd
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Sydow, Jörg
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Technischer Vertrieb
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ECONIS (ZBW)
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Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
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