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~person:"Plinke, Wulff"
~subject:"Kfz-Industrie"
~subject:"Theory"
~type_genre:"Collection of articles of several authors"
~type_genre:"Lehrbuch"
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Kfz-Industrie
Theory
Investitionsgütermarketing
4
Lieferantenmanagement
4
Marketingmanagement
4
Supplier relationship management
4
Theorie
4
Marketing management
3
B-to-B-Marketing
2
Betriebliche Wertschöpfung
2
Business-to-business marketing
2
Competitive strategy
2
Direktmarketing
2
International marketing
2
Internationales Marketing
2
Market segmentation
2
Marktsegmentierung
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Strategic management
2
Strategisches Management
2
Value creation
2
Wettbewerbsstrategie
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Beschaffung
1
Beziehungsmanagement
1
Beziehungsmarketing
1
Business-to-Business-Marketing
1
Customer service
1
Inter-firm cooperation
1
Kundenmanagement
1
Kundenservice
1
Physical distribution
1
Preismanagement
1
Pricing strategy
1
Procurement
1
Product management
1
Produktmanagement
1
Relationship marketing
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Sales promotion
1
Unternehmenskooperation
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Verkaufsförderung
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Vertrieb
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Plinke, Wulff
Werner, Hartmut
11
Bruhn, Manfred
10
Kleinaltenkamp, Michael
8
Homburg, Christian
7
Backhaus, Klaus
5
Bogaschewsky, Ronald
5
Dangelmaier, Wilhelm
5
Helmke, Stefan
5
Koppelmann, Udo
5
Sydow, Jörg
5
Stölzle, Wolfgang
4
Zentes, Joachim
4
Appelfeller, Wieland
3
Brost, Heike
3
Buchholz, Wolfgang
3
Dahmen, Andreas
3
Eßig, Michael
3
Fischer, Michael
3
Hofbauer, Günter
3
Kilper, Heiderose
3
Lasch, Rainer
3
Lippmann, Ingo
3
Mashhour, Tarek
3
Ahlert, Dieter
2
Busch, Axel
2
Fritz, Melanie
2
Gemünden, Hans Georg
2
Meinig, Wolfgang
2
Payne, Adrian
2
Pfohl, Hans-Christian
2
Pilarczyk, Bogna
2
Pries, Ludger
2
Uebel, Matthias
2
Van Wassenhove, Luk N.
2
Voeth, Markus
2
Abele, Eberhard
1
Amann, Markus
1
Arndt, Sven W.
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Bart, Chris
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Technischer Vertrieb
4
Engineering online library
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ECONIS (ZBW)
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1
Strategisches Business-to-Business-Marketing : mit 54 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2002
-
2. Auflage
Persistent link: https://www.econbiz.de/10001684266
Saved in:
2
Strategisches Business-to-Business-Marketing
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
ed.
)
-
2000
Persistent link: https://www.econbiz.de/10001430313
Saved in:
3
Markt- und Produktmanagement : die Instrumente des technischen Vertriebs
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10000667810
Saved in:
4
Geschäftsbeziehungsmanagement : mit 28 Tabellen
Kleinaltenkamp, Michael
(
ed.
);
Plinke, Wulff
(
contributor
)
-
1997
Persistent link: https://www.econbiz.de/10014267617
Saved in:
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