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~person:"Popp, Bastian"
~subject:"Anti-brand communities"
~subject:"Social web"
~type_genre:"Article in journal"
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Anti-brand communities
Social web
Beziehungsmarketing
4
Brand management
4
Markenführung
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Relationship marketing
4
Social Web
4
Consumer behaviour
3
Konsumentenverhalten
3
Brand communities
2
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Popp, Bastian
Loureiro, Sandra Maria Correia
12
Rita, Paulo
9
Kunkel, Thilo
8
Veloutsou, Cleopatra
8
Cova, Bernard
7
Hajli, Nick
7
Hollebeek, Linda D.
7
Filieri, Raffaele
6
Haverila, Kai
6
McLaughlin, Caitlin
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Bang, Nguyen
5
Bilro, Ricardo Godinho
5
Dessart, Laurence
5
Füller, Johann
5
Harrigan, Paul
5
Ko, Eunju
5
Kumar, Jitender
5
Kumar, Vikas
5
Mathur, Manisha
5
Melewar, T. C.
5
Rahman, Zillur
5
Rowley, Jennifer
5
Bernritter, Stefan F.
4
Bredikhina, Nataliya
4
Carlson, Jamie
4
Chan-Olmsted, Sylvia M.
4
Chen, Huan
4
Cheung, Man Lai
4
Dens, Nathalie
4
Dwivedi, Yogesh Kumar
4
Gensler, Sonja
4
Guzman, Francisco
4
Haverila, Matti
4
Ibrahim, Blend
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Johnen, Marius
4
Kamboj, Shampy
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Karjaluoto, Heikki
4
Kim, Hye-yŏng
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International journal of sports marketing & sponsorship
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Sport management review
1
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ECONIS (ZBW)
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Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
2
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
3
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
4
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
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