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~person:"Popp, Bastian"
~subject:"Customer integration"
~subject:"Relationship marketing"
~subject:"Social web"
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Customer integration
Relationship marketing
Social web
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Social Web
5
Consumer behaviour
4
Konsumentenverhalten
4
Kundenbindung
3
Brand communities
2
Brand image
2
Customer loyalty
2
Customer retention
2
Customer satisfaction
2
Internet marketing
2
Kundenzufriedenheit
2
Markenimage
2
Online-Marketing
2
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2
Anti-brand communities
1
Brand
1
Brand loyalty
1
Branded communities
1
Branding, co-creation
1
Consumer-brand identification
1
Facebook brand pages
1
Football
1
Football fans
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Popp, Bastian
Kuchler, Theresa
35
Stroebel, Johannes
35
Dwivedi, Yogesh Kumar
30
Qiu, Liangfei
30
Bailey, Michael
29
Füller, Johann
29
Whinston, Andrew B.
28
Hajli, Nick
26
Law, Chun Hung Roberts
24
Loureiro, Sandra Maria Correia
23
Saxton, Gregory D.
23
Stephen, Andrew T.
23
Tan, Yong
23
Martínez-López, Francisco J.
22
Ozuem, Wilson
22
Filieri, Raffaele
21
Petrova, Maria
20
Sabatini, Fabio
20
Flavián Blanco, Carlos
19
Harrigan, Paul
19
Pitt, Leyland F.
19
Rita, Paulo
19
Allcott, Hunt
18
Kreutzer, Ralf T.
18
Kummer, Michael E.
18
Leimeister, Jan Marco
18
Agnihotri, Raj
17
Enikolopov, Ruben
17
Gu, Bin
17
Krcmar, Helmut
17
Ruyter, Ko de
17
Vrontis, Demetris
17
Walsh, Gianfranco
17
Wirtz, Bernd W.
17
Hinz, Oliver
16
Laurell, Christofer
16
Xie, Tian
16
Asongu, Simplice
15
Bigné Alcañiz, J. Enrique
15
Dennis, Alan
15
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Gabler Research / Marken- und Produktmanagement
1
International journal of sports marketing & sponsorship
1
Journal of retailing and consumer services
1
Journal of strategic marketing
1
Sport management review
1
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All
ECONIS (ZBW)
5
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1
Consumers' relationships with brands and brand communities - the multifaceted roles of identification and satisfaction
Popp, Bastian
;
Woratschek, Herbert
- In:
Journal of retailing and consumer services
35
(
2017
),
pp. 46-56
Persistent link: https://www.econbiz.de/10011645105
Saved in:
2
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
3
We love to hate them! : social media-based anti-brand communities in professional football
Popp, Bastian
;
Germelmann, Claas Christian
;
Jung, Benjamin
- In:
International journal of sports marketing & sponsorship
17
(
2016
)
4
,
pp. 349-367
Persistent link: https://www.econbiz.de/10011608086
Saved in:
4
Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian
;
Wilson, Bradley
;
Horbel, Chris
; …
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
Saved in:
5
Markenerfolg durch Brand Communities : eine Analyse der Wirkung psychologischer Variablen auf ökonomische Erfolgsindikatoren
Popp, Bastian
-
2011
-
1. Aufl.
Persistent link: https://www.econbiz.de/10009009286
Saved in:
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