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Advertising
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Advertising effects
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Consumer behaviour
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Fernsehprogramm
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Potter, Robert F.
Lim, Choong Hoon
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Lee, Minkyo
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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ECONIS (ZBW)
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The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Lee, Minkyo
;
Potter, Robert F.
;
Lim, Choong Hoon
; …
- In:
Sport marketing quarterly : preferred journal of the …
27
(
2018
)
4
,
pp. 221-235
Persistent link: https://www.econbiz.de/10012000628
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