The effectiveness of advertising embedded in televised sport programming : how team performance influences attitude formation
Year of publication: |
2018
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Authors: | Lee, Minkyo ; Potter, Robert F. ; Lim, Choong Hoon ; Pedersen, Paul M. |
Published in: |
Sport marketing quarterly : preferred journal of the Sport Marketing Association. - Morgantown, W Va. : Fitness Information Technology Inc., ISSN 1061-6934, ZDB-ID 1180282-0. - Vol. 27.2018, 4, p. 221-235
|
Subject: | advertising strategy | emotions | program-induced affect | uncertainty of outcome | Emotion | Werbewirkung | Advertising effects | Niederlande | Netherlands | Arbeitsgruppe | Team | Werbung | Advertising | Fernsehwerbung | Television advertising | Fernsehprogramm | Television programme | Konsumentenverhalten | Consumer behaviour | Sportveranstaltung | Sport event |
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