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~person:"Poucke, Eline van"
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B-to-B-Marketing
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Betriebliche Wertschöpfung
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Business-to-business marketing
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Competitive advantage
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Industrial marketing capabilities
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Poucke, Eline van
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Industrial marketing management : the international journal for industrial and high-tech firms
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The effects of purchasing proactivity on value creation and supply risk reduction in sourcing projects : implications for marketers' capabilities
Poucke, Eline van
;
Matthyssens, Paul
;
Weele, Arjan J. van
; …
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 104-114
Persistent link: https://www.econbiz.de/10012146613
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