//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Prashar, Sanjeev"
~subject:"Internet marketing"
~subject:"Kundenzufriedenheit"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Internet marketing
Kundenzufriedenheit
Consumer behaviour
33
Konsumentenverhalten
33
Emotion
9
India
9
Indien
9
Customer satisfaction
8
Online retailing
8
Online-Handel
8
Advertising effects
5
Market segmentation
5
Marktsegmentierung
5
Werbewirkung
5
Beziehungsmarketing
4
Brand image
4
Dienstleistungsqualität
4
E-commerce
4
Einkaufszentrum
4
Electronic Commerce
4
Markenimage
4
Mobile Anwendung
4
Mobile application
4
Online-Marketing
4
Relationship marketing
4
Service quality
4
Shopping center
4
Social Web
4
Social web
4
Website
4
Advertising
3
Brand management
3
Celebrity endorsement
3
Celebrity-Werbung
3
Cluster analysis
3
Clusteranalyse
3
Factor analysis
3
Impulse buying
3
Kaufentscheidung
3
Markenführung
3
more ...
less ...
Online availability
All
Undetermined
10
Type of publication
All
Article
11
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
11
Language
All
English
11
Author
All
Prashar, Sanjeev
Han, Heesup
55
Mattila, Anna S.
30
Bilgihan, Anil
20
Wong, IpKin Anthony
19
Wu, Luorong
18
Law, Chun Hung Roberts
17
Loureiro, Sandra Maria Correia
17
Prentice, Catherine
17
Balaji, M. S.
16
Filieri, Raffaele
16
Jang, Soocheong
16
Quach, Sara
16
Sreejesh, S.
16
Hyun, Sunghyup Sean
15
Klaus, Philipp
15
Dwivedi, Yogesh Kumar
14
Hollebeek, Linda D.
14
Rather, Raouf Ahmad
14
Rita, Paulo
14
Prayag, Girish
13
Gustafsson, Anders
12
Ko, Eunju
12
Prybutok, Victor R.
12
Söderlund, Magnus
12
Verhoef, Peter C.
12
Amin, Muslim
11
Bang, Nguyen
11
Flavián Blanco, Carlos
11
Khan, Imran
11
Kim, Woo Gon
11
Okumus, Fevzi
11
Sparks, Beverley
11
Tang, Liang
11
Ahn, Jiseon
10
Barnes, Donald C.
10
Fernandes, Teresa
10
Grewal, Dhruv
10
Gursoy, Dogan
10
Ha, Hong Youl
10
more ...
less ...
Published in...
All
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
2
Asian Academy of Management journal : AAMJ
1
Benchmarking : an international journal
1
International journal of business information systems : IJBIS
1
International journal of emerging markets
1
Journal of internet commerce
1
Journal of promotion management : innovations in planning and applied research
1
Review of marketing science
1
Service business
1
Vision : the journal of business perspective
1
more ...
less ...
Source
All
ECONIS (ZBW)
11
Showing
1
-
10
of
11
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyalty
Anantharaman, Rajesh
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Benchmarking : an international journal
30
(
2023
)
2
,
pp. 361-381
Persistent link: https://www.econbiz.de/10014231853
Saved in:
2
Empathy toward social media advertisements : the moderating role of ad intrusiveness
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Journal of promotion management : innovations in …
29
(
2023
)
4
,
pp. 535-568
Persistent link: https://www.econbiz.de/10013550372
Saved in:
3
How does social media impact consumers' sustainable purchase intention?
Arora, Nilesh
;
Rana, Meghna
;
Prashar, Sanjeev
- In:
Review of marketing science
21
(
2023
)
1
,
pp. 143-168
Persistent link: https://www.econbiz.de/10014364904
Saved in:
4
Examining the influence of forgiveness and its antecedents on consumer behavior : the moderating role of service failure severity
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
International journal of emerging markets
18
(
2023
)
10
,
pp. 3973-3994
Persistent link: https://www.econbiz.de/10014455163
Saved in:
5
Do customers exhibit gratitude after service recovery? : understanding the moderating role of relationship type
Salagrama, Ramakrishna
;
Prashar, Sanjeev
;
Tata, Sai Vijay
- In:
Service business
15
(
2021
)
4
,
pp. 757-779
Persistent link: https://www.econbiz.de/10012794134
Saved in:
6
Role of shopping app attributes in creating urges for impulse buying : an empirical investigation using SEM and neural network technique
Gupta, Priyanka
;
Prashar, Sanjeev
;
Parsad, Chandan
; …
- In:
Journal of electronic commerce in organizations : the …
19
(
2021
)
1
,
pp. 43-64
Persistent link: https://www.econbiz.de/10012494935
Saved in:
7
Examining the influence of antecedents of continuous intention to use an informational app : the role of perceived usefulness and perceived ease of use
Gupta, Priyanka
;
Prashar, Sanjeev
;
Vijay, T. Sai
; …
- In:
International journal of business information systems : …
36
(
2021
)
2
,
pp. 270-287
Persistent link: https://www.econbiz.de/10012506885
Saved in:
8
Shoppers' intention to provide online reviews : the moderating role of consumer involvement
Tata, Sai Vijay
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of electronic commerce in organizations : the …
17
(
2019
)
3
,
pp. 35-53
Persistent link: https://www.econbiz.de/10012104277
Saved in:
9
Perceived service quality and customer satisfaction : a missing link in Indian banking sector
Nambiar, Bindu K.
;
Ramanathan, Hareesh N.
;
Rana, Sudhir
; …
- In:
Vision : the journal of business perspective
23
(
2019
)
1
,
pp. 44-55
Persistent link: https://www.econbiz.de/10012161362
Saved in:
10
Role of shopping values and web atmospherics in e-satisfaction and repurchase intention
Vijay, T. Sai
;
Prashar, Sanjeev
;
Parsad, Chandan
- In:
Journal of internet commerce
16
(
2017
)
1
,
pp. 32-52
Persistent link: https://www.econbiz.de/10011804430
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->