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~person:"Previte, Josephine"
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Social marketing
20
Social Marketing
15
Australia
5
Australien
5
Consumer behaviour
4
Konsumentenverhalten
4
Alcohol
3
Alcohol consumption
3
Alkoholkonsum
3
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Gesundheitsvorsorge
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breastfeeding
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critical social marketing
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obesity
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social marketing
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21
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Previte, Josephine
Rundle-Thiele, Sharyn
48
Kubacki, Krzysztof
38
Kotler, Philip
32
Gordon, Ross
28
Brennan, Linda
27
Hastings, Gerard
22
Lee, Nancy R.
22
Domegan, Christine
21
Russell-Bennett, Rebekah
21
Sunstein, Cass R.
20
Dietrich, Timo
17
French, Jeff
17
Parker, Lukas
16
Binney, Wayne
14
Lefebvre, R. Craig
14
Andreasen, Alan R.
13
Aleti, Torgeir
12
Eagle, Lynne C.
12
Murphy, Maurice
12
Nguyen, Dang
12
Parkinson, Joy
12
Fry, Marie-Louise
11
McHugh, Patricia
11
Schuster, Lisa
11
Wymer, Walter
11
Zainuddin, Nadia
10
Alves, Helena
9
Deshpande, Sameer
9
Kennedy, Ann-Marie
9
Reisch, Lucia A.
9
Cadario, Romain
8
Chandon, Pierre
8
Cismaru, Magdalena
8
Dibb and Marylyn Carrigan, Sally
8
Dibb, Sally
8
Dimant, Eugen
8
Drennan, Judy
8
Mulcahy, Rory
8
Pang, Bo
8
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Journal of Social Marketing
4
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Australasian marketing journal
2
Journal of marketing management : MM
2
Contemporary issues in social marketing
1
European Journal of Marketing
1
European journal of marketing : EJM
1
Health marketing quarterly
1
International journal of consumer studies
1
Journal of business research : JBR
1
Journal of nonprofit & public sector marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Social marketing and behaviour change : models, theory and applications
1
Stakeholder involvement in social marketing : challenges and approaches to engagement
1
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ECONIS (ZBW)
16
Other ZBW resources
5
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1
Engaging dissensus : innovating social change
Fry, Marie-Louise
;
Brennan, Linda
;
Previte, Josephine
- In:
Stakeholder involvement in social marketing : …
,
(pp. 89-107)
.
2021
Persistent link: https://www.econbiz.de/10012419626
Saved in:
2
Collaborative systems thinking for social change
Previte, Josephine
;
Pomfret, Liam
- In:
Macro-social marketing insights : systems thinking for …
,
(pp. 169-192)
.
2020
Persistent link: https://www.econbiz.de/10012112247
Saved in:
3
The role of desire in understanding intentions to drink responsibly : an application of the Model of Goal-Directed Behaviour
Fry, Marie-Lousie
;
Dreenan, Judy
;
Previte, Josephine
; …
- In:
Journal of marketing management : MM
30
(
2014
)
5/6
,
pp. 551-570
Persistent link: https://www.econbiz.de/10010376927
Saved in:
4
Neoliberalism and managed health : fallacies, façades and inadvertent effects
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
34
(
2014
)
4
,
pp. 532-538
Persistent link: https://www.econbiz.de/10010467236
Saved in:
5
Women’s bodies as sites of control : inadvertent stigma and exclusion in
social
marketing
Gurrieri, Lauren
;
Previte, Josephine
;
Brace-Govan, Jan
- In:
Journal of macromarketing : examining the interactions …
33
(
2013
)
2
,
pp. 128-143
Persistent link: https://www.econbiz.de/10009756536
Saved in:
6
Strengthening
social
marketing
research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
7
Friends or foes : group influence effects on moderate drinking behaviors
Previte, Josephine
;
Fry, Marie-Louise
;
Drennan, Judy
; …
- In:
Journal of business research : JBR
68
(
2015
)
10
,
pp. 2146-2154
Persistent link: https://www.econbiz.de/10011373100
Saved in:
8
Shaping safe drinking cultures : evoking positive emotion to promote moderate-drinking behaviour
Previte, Josephine
;
Russell-Bennett, Rebekah
;
Parkinson, Joy
- In:
International journal of consumer studies
39
(
2015
)
1
,
pp. 12-24
Persistent link: https://www.econbiz.de/10011296983
Saved in:
9
Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Previte, Josephine
;
Brennan, Linda
;
Scott, John
- In:
Social marketing and behaviour change : models, theory …
,
(pp. 156-175)
.
2014
Persistent link: https://www.econbiz.de/10010477258
Saved in:
10
A services approach to
social
marketing
programs
Russell-Bennett, Rebekah
;
Previte, Josephine
;
Gallegos, …
- In:
Contemporary issues in social marketing
,
(pp. 111-140)
.
2013
Persistent link: https://www.econbiz.de/10011431916
Saved in:
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