Case study: meso-macro level theory : DrinkWise ; investing in generational social change
Year of publication: |
2014
|
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Authors: | Previte, Josephine ; Brennan, Linda ; Scott, John |
Published in: |
Social marketing and behaviour change : models, theory and applications. - Cheltenham [u.a.] : Edward Elgar, ISBN 1-78254-814-9. - 2014, p. 156-175
|
Subject: | Social Marketing | Social marketing | Sozialer Wandel | Social change |
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