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~person:"Prybutok, Victor R."
~person:"Sarkar, Abhigyan"
~subject:"Brand image"
~subject:"Dienstleistungsqualität"
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Search: subject_exact:"Customer relationship management"
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Brand image
Dienstleistungsqualität
Beziehungsmarketing
26
Relationship marketing
26
Consumer behaviour
18
Konsumentenverhalten
18
Service quality
13
Brand management
11
Customer satisfaction
11
Kundenzufriedenheit
11
Markenführung
11
Markenimage
8
Brand
6
Markenartikel
6
Emotion
5
Einzelhandel
4
Retail trade
4
Beschwerdemanagement
3
Brand loyalty
3
Complaint management
3
India
3
Indien
3
Perception
3
Wahrnehmung
3
Brand relationship quality
2
Computerspiel
2
Confidence
2
Customer integration
2
Customer service
2
Ethiopia
2
Internet marketing
2
Kundenintegration
2
Kundenservice
2
Lieferantenmanagement
2
Loyalty
2
Markentreue
2
Online-Marketing
2
Other customer perception
2
Social relations
2
Soziale Beziehungen
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English
20
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Prybutok, Victor R.
Sarkar, Abhigyan
Han, Heesup
28
Bruhn, Manfred
23
Gil Saura, Irene
23
Prentice, Catherine
23
Hollebeek, Linda D.
20
Loureiro, Sandra Maria Correia
20
Mattila, Anna S.
18
Japutra, Arnold
15
Hyun, Sunghyup Sean
14
Klaus, Philipp
13
McColl-Kennedy, Janet R.
13
Sreejesh, S.
13
Balaji, M. S.
12
Gong, Taeshik
12
Johnson, Lester W.
12
Kumar, Vikas
12
Quach, Sara
12
Rahman, Zillur
12
Rather, Raouf Ahmad
12
Gustafsson, Anders
11
Khan, Imran
11
King, Ceridwyn
11
Qu, Hailin
11
Usman, Osly
11
Šerić, Maja
11
Chahal, Hardeep
10
Roy, Sanjit
10
Bang, Nguyen
9
Bilgihan, Anil
9
Fetscherin, Marc
9
Park, Jungkun
9
So, Kevin Kam Fung
9
Thaichon, Paramaporn
9
Wong, IpKin Anthony
9
Woratschek, Herbert
9
Ahn, Jiseon
8
Bauer, Hans H.
8
Casidy, Riza
8
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Journal of retailing and consumer services
3
Asia Pacific journal of marketing and logistics
2
International journal of retail and distribution management
2
Quality management journal : QMJ
2
European journal of marketing
1
International journal of hospitality management
1
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
1
International journal of services and standards
1
Journal of business research : JBR
1
Journal of decision systems
1
Journal of marketing for higher education
1
Journal of strategic marketing
1
Management research review
1
The journal of product & brand management
1
The marketing review
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ECONIS (ZBW)
20
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1
Deciphering factors that make a narcissistically loved salon brand
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Jain, Kokil
; …
- In:
International journal of retail and distribution management
51
(
2023
)
11
,
pp. 1497-1515
Persistent link: https://www.econbiz.de/10014484101
Saved in:
2
What is in a game? : the impact of advergame design and reward elements on gamers' brand patronage
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
10
,
pp. 2538-2564
Persistent link: https://www.econbiz.de/10014430265
Saved in:
3
Digital healthcare retail : role of presence in creating patients' experience
Sreejesh, S.
;
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
- In:
International journal of retail and distribution management
50
(
2022
)
1
,
pp. 36-54
Persistent link: https://www.econbiz.de/10012798300
Saved in:
4
Prosumption through advergames : leveraging on advergame format and reward elements to create a sacred brand
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Sreejesh, S.
- In:
European journal of marketing
56
(
2022
)
10
,
pp. 2649-2676
Persistent link: https://www.econbiz.de/10013457380
Saved in:
5
Empirically examining the psychological mechanism of a loved and trusted business school brand
Dass, Sumanjit
;
Popli, Sapna
;
Sarkar, Abhigyan
;
Sarkar, …
- In:
Journal of marketing for higher education
31
(
2021
)
1
,
pp. 23-40
Persistent link: https://www.econbiz.de/10012549775
Saved in:
6
Managing customers' undesirable responses towards hospitality service brands during service failure : the moderating role of other customer perception
Sarkar, Abhigyan
;
Sarkar, Juhi Gahlot
;
Sreejesh, S.
- In:
International journal of hospitality management
94
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012495095
Saved in:
7
The "right-to-refuse-service" paradox : other customers' perception of discretionary service denial
Sarkar, Juhi Gahlot
;
Sarkar, Abhigyan
;
Balaji, M. S.
- In:
Journal of business research : JBR
121
(
2020
),
pp. 686-695
Persistent link: https://www.econbiz.de/10012417387
Saved in:
8
An investigation into the link between consumer's product involvement and store loyalty : the roles of shopping value goals and information search as the mediating factors
Rokonuzzaman, Md
;
Harun, Ahasan
;
Al-Emran, Md
; …
- In:
Journal of retailing and consumer services
52
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012132265
Saved in:
9
Exploring the service recovery landscape through the lens of a systemigram
Harun, Ahasan
;
Prybutok, Gayle
;
Prybutok, Victor R.
- In:
International journal of services and standards
12
(
2018
)
3/4
,
pp. 347-373
Persistent link: https://www.econbiz.de/10012106534
Saved in:
10
How to influence consumer mindset : a perspective from service recovery
Harun, Ahasan
;
Rokonuzzaman, Md
;
Prybutok, Gayle
; …
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 65-77
Persistent link: https://www.econbiz.de/10011826039
Saved in:
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