How to influence consumer mindset : a perspective from service recovery
Ahasan Harun, Md Rokonuzzaman, Gayle Prybutok, Victor R. Prybutok
| Year of publication: |
May 2018
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|---|---|
| Authors: | Harun, Ahasan ; Rokonuzzaman, Md ; Prybutok, Gayle ; Prybutok, Victor R. |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 42.2018, p. 65-77
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| Subject: | Service failure | Positive word-of-mouth | Perception of justice | PLS-SEM | IPMA | Dienstleistungsqualität | Service quality | Beschwerdemanagement | Complaint management | Konsumentenverhalten | Consumer behaviour | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Äthiopien | Ethiopia | Wahrnehmung | Perception |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2018.01.012 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011826039