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Pu, Haozhou
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International Journal of Sports Marketing and Sponsorship
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The distant fan segment : exploring motives and psychological connection of International National Basketball Association fans
Pu, Haozhou
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
18
(
2017
)
4
,
pp. 418-438
Persistent link: https://www.econbiz.de/10011821800
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The distant fan segment
Pu, Haozhou
;
James, Jeffrey
- In:
International Journal of Sports Marketing and Sponsorship
18
(
2017
)
4
,
pp. 418-438
NBA, and strength of psychological connection to the NBA based on the
psychological
continuum
model
(PCM). Findings There …
Persistent link: https://www.econbiz.de/10014811346
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