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~person:"Quach, Sara"
~person:"Rosengren, Sara"
~subject:"Konsumentenverhalten"
~subject:"Relationship marketing"
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Search: subject:"Werbung"
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Konsumentenverhalten
Relationship marketing
Advertising
35
Werbung
35
Advertising effects
25
Werbewirkung
25
Consumer behaviour
22
Internet marketing
13
Online-Marketing
13
Creativity
8
Kreativität
8
Social Web
7
Social web
7
Brand
6
Markenartikel
6
Marketing management
6
Marketingmanagement
6
Beziehungsmarketing
5
Brand image
4
Brand management
4
E-commerce
4
Electronic Commerce
4
Kommunikation
4
Luxury goods
4
Luxusgüter
4
Markenführung
4
Markenimage
4
Psychology of advertising
4
Werbepsychologie
4
Advertising planning
3
Luxury
3
Public relations
3
Werbeplanung
3
advertising
3
Öffentlichkeitsarbeit
3
Advertising industry
2
Art infusion
2
Betriebliche Wertschöpfung
2
Bibliometrics
2
Bibliometrie
2
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Online availability
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Undetermined
19
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Article
22
Book / Working Paper
4
Type of publication (narrower categories)
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Article in journal
21
Aufsatz in Zeitschrift
21
Konferenzschrift
3
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
2
Sammelwerk
2
Aufsatzsammlung
1
Conference proceedings
1
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Language
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English
26
Author
All
Quach, Sara
Rosengren, Sara
Eisend, Martin
22
Septianto, Felix
22
Gierl, Heribert
20
Pelsmacker, Patrick de
20
Dens, Nathalie
17
Taylor, Charles Raymond
17
Dwivedi, Yogesh Kumar
16
Ko, Eunju
16
Thaichon, Park
16
Yoon, Sukki
16
Ghose, Anindya
15
Usman, Osly
15
Wilbur, Kenneth C.
15
Huber, Frank
14
Laroche, Michel
14
Loureiro, Sandra Maria Correia
14
Wu, Linwan
14
Chan, Kara
13
Dahlén, Micael
13
Filieri, Raffaele
13
Grewal, Dhruv
13
Pauwels, Koen
13
Reijmersdal, Eva A. van
13
Rita, Paulo
13
Choi, Yung Kyun
12
Diamantopoulos, Adamantios
12
Diehl, Sandra
12
Harrigan, Paul
12
Hollebeek, Linda D.
12
Hudders, Liselot
12
Kreutzer, Ralf T.
12
Law, Chun Hung Roberts
12
Mooij, Marieke K. de
12
Torres, Ivonne M.
12
Verhoef, Peter C.
12
Kumar, V.
11
Seo, Yuri
11
Teng, Lefa
11
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Institution
All
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
ICORIA <17., 2018, Valencia>
1
Springer Fachmedien Wiesbaden
1
Published in...
All
International journal of advertising : the review of marketing communications
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Journal of advertising : official publication of the American Academy of Advertising
3
Journal of retailing and consumer services
3
Advances in advertising research
2
Developing digital marketing : relationship perspectives
2
Journal of advertising research
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
EAA Series
1
European Advertising Academy
1
Journal of business research : JBR
1
Journal of marketing communications
1
Research
1
Springer Gabler Research
1
SpringerLink / Bücher
1
The journal of business & industrial marketing
1
The journal of product & brand management
1
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ECONIS (ZBW)
26
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1
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10
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26
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date (oldest first)
1
An investigation of visual comprehension in memory for 360-degree video advertisements amongst adolescents
Jayawardena, Nirma Sadamali
;
Ross, Mitchell
;
Quach, Sara
; …
- In:
Asia Pacific journal of marketing and logistics
35
(
2023
)
7
,
pp. 1789-1812
Persistent link: https://www.econbiz.de/10014315899
Saved in:
2
"The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements : a conceptual review"
Jayawardena, Nirma Sadamali
;
Thaichon, Park
;
Quach, Sara
; …
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014293927
Saved in:
3
A little context, please! : understanding consumer responses to online advertising
Eisend, Martin
;
Hudders, Liselot
;
Rosengren, Sara
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 601-602
Persistent link: https://www.econbiz.de/10014551013
Saved in:
4
Ethnicity in advertising and millennials : the role of social identity and social distinctiveness
Shao, Wei
;
Zhang, Yunen
;
Cheng, Anni
;
Quach, Sara
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
8
,
pp. 1377-1418
Persistent link: https://www.econbiz.de/10014450218
Saved in:
5
Novel products and advertising visuals : the mediating role of perceived luxuriousness on willingness to try clean meat products
Septianto, Felix
;
Quach, Sara
;
Thaichon, Park
;
Japutra, …
- In:
International journal of advertising : the review of …
42
(
2023
)
5
,
pp. 916-944
Persistent link: https://www.econbiz.de/10014296449
Saved in:
6
Customer participation in firm-initiated activities via social media : understanding the role of experiential value
Quach, Sara
;
Shao, Wei
;
Ross, Mitchell
;
Thaichon, Park
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 132-141
Persistent link: https://www.econbiz.de/10012668420
Saved in:
7
Would you like to shop via mobile app technology? : the technology acceptance model, social factors and purchase intention
Vahdat, Arash
;
Alizadeh, Ali
;
Quach, Sara
;
Hamelin, Nicolas
- In:
Australasian marketing journal : AMJ ; official journal …
29
(
2021
)
2
,
pp. 187-197
Persistent link: https://www.econbiz.de/10012668427
Saved in:
8
Mixed emotional appeal enhances positive word-of-mouth : the moderating role of narrative person
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
;
Chiew, …
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012648877
Saved in:
9
The development and current trends of digital marketing and relationship marketing research
Le Dung
;
Nguyen Tuyet-Mai
;
Quach, Sara
;
Thaichon, Park
; …
- In:
Developing digital marketing : relationship perspectives
,
(pp. 1-18)
.
2021
Persistent link: https://www.econbiz.de/10012585544
Saved in:
10
The current trends and future direction of digital and relationship marketing : a business perspective
Nguyen Tuyet-Mai
;
Le Dung
;
Quach, Sara
;
Ratten, Vanessa
- In:
Developing digital marketing : relationship perspectives
,
(pp. 191-200)
.
2021
Persistent link: https://www.econbiz.de/10012586502
Saved in:
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