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~person:"Rahman, Mahabubur"
~subject:"Internet marketing"
~subject:"United States"
~subject:"Werbewirkung"
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Rahman, Mahabubur
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Journal of marketing theory and practice : JMTP
2
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Corporate environmentalism and brand value : a natural resource-based perspective
Rahman, Mahabubur
;
Rodríguez-Serrano, M. Ángeles
; …
- In:
Journal of marketing theory and practice : JMTP
29
(
2021
)
4
,
pp. 463-479
Persistent link: https://www.econbiz.de/10012607672
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2
Dynamic marketing productivity and firm intangible value : insights from airlines industry
Rahman, Mahabubur
- In:
Journal of marketing theory and practice : JMTP
28
(
2020
)
3
,
pp. 342-355
Persistent link: https://www.econbiz.de/10012483472
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