//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Rahman, Zillur"
~person:"Relling, Marleen"
~subject:"Social web"
~type_genre:"Article in journal"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Markentreue"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Social web
Brand loyalty
6
Consumer behaviour
6
Konsumentenverhalten
6
Markentreue
6
Beziehungsmarketing
5
Brand management
5
Markenführung
5
Relationship marketing
5
Brand image
4
Internet marketing
4
Markenimage
4
Online-Marketing
4
Social Web
4
Brand
3
Markenartikel
3
Bibliometrics
2
Bibliometrie
2
Brand community
1
Brand experience
1
Brand identification
1
Brand satisfaction
1
CSR
1
Community
1
Community loyalty
1
Consumer brand engagement
1
Consumer engagement
1
Corporate Social Responsibility
1
Corporate association
1
Corporate social responsibility
1
Customer brand engagement
1
Customer engagement
1
Customer integration
1
Customer satisfaction
1
Customer-brand engagement
1
Electronic Banking
1
Electronic banking
1
Gemeinschaft
1
Gender
1
Geschlecht
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Rahman, Zillur
Relling, Marleen
Rita, Paulo
3
Aljuhmani, Hasan Yousef
2
Aslam, Wajeeha
2
Bayram, Pelin
2
Coelho, Pedro Simões
2
Confente, Ilenia
2
Elrehail, Hamzah
2
Farhat, Kashif
2
Fernandes, Teresa
2
Ibrahim, Blend
2
Labrecque, Lauren I.
2
Loureiro, Sandra Maria Correia
2
Pedersen, Per Egil
2
Samarah, Tariq
2
Santos, Zélia Raposo
2
Sohail, M. Sadiq
2
Solem, Birgit Andrine Apenes
2
Verlegh, Peeter
2
Abbes, Intissar
1
Abuljadail, Mohammad
1
Ahn, Kwang-ho
1
Al-Fassed, Khaled Jamal
1
Al-Hawary, Sulieman Ibraheem Shelash
1
Aljarah, Ahmad
1
Althuwaini, Sulaiman
1
Amelia, Maria Veronica
1
Ansari, Azarnoush
1
Arli, Denni
1
Arumugam, Prakash V.
1
Ayodele, Adeola A.
1
Azar, Salim L.
1
Azhar, Mohd
1
Bang, Nguyen
1
Barnes, Stuart J.
1
Beig, Faseeh Amin
1
Bernritter, Stefan F.
1
Bhandari, Ravneet Singh
1
Billah, Usamah Iyyaz
1
more ...
less ...
Published in...
All
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Management decision : MD
1
Marketing : ZFP ; journal of research and management
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
2
Community members' perception of brand community character : construction and validation of a new scale
Relling, Marleen
;
Schnittka, Oliver
;
Ringle, Christian M.
; …
- In:
Journal of interactive marketing : a quarterly …
36
(
2016
),
pp. 107-120
Persistent link: https://www.econbiz.de/10011616011
Saved in:
3
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
4
The antecedents of consumer participation in consumption-related communities : a systematic review of prior research
Relling, Marleen
- In:
Marketing : ZFP ; journal of research and management
35
(
2013
)
3
,
pp. 197-216
Persistent link: https://www.econbiz.de/10009792234
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->