The antecedents of consumer participation in consumption-related communities : a systematic review of prior research
Year of publication: |
2013
|
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Authors: | Relling, Marleen |
Published in: |
Marketing : ZFP ; journal of research and management. - München : Beck, ISSN 0344-1369, ZDB-ID 717348-9. - Vol. 35.2013, 3, p. 197-216
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Subject: | Social Web | Social web | Konsumentenverhalten | Consumer behaviour | Markentreue | Brand loyalty | Online-Marketing | Internet marketing | Bibliometrie | Bibliometrics |
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