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~person:"Rahman, Zillur"
~subject:"Internet marketing"
~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
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Internet marketing
Social Web
9
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9
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7
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6
Relationship marketing
6
Brand management
5
Consumer behaviour
5
Konsumentenverhalten
5
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4
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social media
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Rahman, Zillur
Law, Chun Hung Roberts
19
Rita, Paulo
16
Dwivedi, Yogesh Kumar
14
Filieri, Raffaele
13
Loureiro, Sandra Maria Correia
13
Harrigan, Paul
12
Bigné Alcañiz, J. Enrique
10
Kumar, Vikas
10
Ahuja, Vandana
9
Fogel, Joshua
9
Okumus, Fevzi
9
Schweidel, David A.
9
Akram, Umair
8
Bilgihan, Anil
8
Hollebeek, Linda D.
8
Karjaluoto, Heikki
8
Moro, Sérgio
8
Pitt, Leyland F.
8
Schivinski, Bruno
8
Tan, Yong
8
Thaichon, Park
8
Tiago, Flávio Borges
8
Urban, Glen L.
8
Fan, Weiguo
7
Grewal, Dhruv
7
Hauser, John R.
7
Hennig-Thurau, Thorsten
7
Hudders, Liselot
7
Kim, Juran
7
Kim, Woo Gon
7
Ko, Eunju
7
Leung, Xi Y.
7
Liberali, Guilherme
7
Michaelidou, Nina
7
Milne, George R.
7
Phua, Joe
7
Quach, Sara
7
Smith, Katherine Taken
7
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International journal of business excellence
1
International journal of business information systems : IJBIS
1
Journal of internet commerce
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Social media marketing : literature review and future research directions
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business information systems : …
25
(
2017
)
2
,
pp. 213-240
Persistent link: https://www.econbiz.de/10011756935
Saved in:
2
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
3
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
4
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
5
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
6
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
7
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
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