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~person:"Rahman, Zillur"
~subject:"Markenführung"
~subject:"Marketing"
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Markenführung
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7
Consumer behaviour
7
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Rahman, Zillur
Lammenett, Erwin
15
Ko, Eunju
9
Kreutzer, Ralf T.
9
Loureiro, Sandra Maria Correia
9
Scott, David Meerman
9
Tuten, Tracy L.
9
Hajli, Nick
7
Rita, Paulo
7
Ahuja, Vandana
6
Khan, Imran
6
Kotler, Philip
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Bilro, Ricardo Godinho
5
Chen, Huan
5
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5
Filieri, Raffaele
5
Guzman, Francisco
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kollmann, Tobias
5
Kumar, Vikas
5
Kunkel, Thilo
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Ozuem, Wilson
5
Pauwels, Koen
5
Regier, Stefanie
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Rowley, Jennifer
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Schivinski, Bruno
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Sreejesh, S.
5
Ashraf, Sarfraz
4
Bachmann, Ruediger
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Blakeman, Robyn
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International journal of business excellence
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Journal of internet commerce
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1
Qualitative market research : an international journal
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The international journal of bank marketing : IJBM
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ECONIS (ZBW)
7
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1
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
2
Bharat to India : a case of connecting IFFCO brand with generation Y
Kamboj, Shampy
;
Yadav, Mayank
;
Rahman, Zillur
- In:
International journal of business excellence
13
(
2017
)
4
,
pp. 415-427
Persistent link: https://www.econbiz.de/10011857517
Saved in:
3
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
4
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
5
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
6
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
7
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
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