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~person:"Rahman, Zillur"
~subject:"Online-Marketing"
~subject:"Theorie"
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Search: subject_exact:"Consumer Behaviour"
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Online-Marketing
Theorie
Consumer behaviour
34
Konsumentenverhalten
32
Beziehungsmarketing
13
Relationship marketing
13
Brand management
12
Markenführung
12
Brand image
8
Corporate social responsibility
8
Markenimage
8
Bibliometrics
7
Bibliometrie
7
Corporate Social Responsibility
7
Internet marketing
7
Brand
6
CSR
5
Customer integration
5
Customer satisfaction
5
Innovation adoption
5
Innovationsakzeptanz
5
Kundenintegration
5
Kundenzufriedenheit
5
Literature review
5
Markenartikel
5
Social Web
5
Social web
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Bank
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Brand loyalty
4
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Gender
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India
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Indien
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Markentreue
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Self-service
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Rahman, Zillur
Huber, Frank
28
Anderson, Simon P.
27
Hruschka, Harald
25
Bauer, Hans H.
23
Mullainathan, Sendhil
21
Janssen, Maarten C. W.
20
Kerschbamer, Rudolf
20
Sheth, Jagdish N.
20
Postlewaite, Andrew
19
Blundell, Richard W.
18
Gierl, Heribert
18
Inderst, Roman
18
Dellaert, Benedict G. C.
17
Dwivedi, Yogesh Kumar
17
Decker, Reinhold
16
Hildebrandt, Lutz
16
Matsushima, Noriaki
16
Peitz, Martin
16
Armstrong, Mark
15
Gröppel-Klein, Andrea
15
Herrmann, Andreas
15
Moraga-González, José Luis
15
Samuelson, Larry
15
Sutter, Matthias
15
Swoboda, Bernhard
15
Vermeulen, Frederic
15
Ghose, Anindya
14
Helm, Roland
14
Herweg, Fabian
14
Jerath, Kinshuk
14
Palma, André de
14
Shy, Oz
14
Skiera, Bernd
14
Thisse, Jacques-François
14
Zinman, Jonathan
14
Boztuğ, Yasemin
13
Chen, Yongmin
13
Filieri, Raffaele
13
Fishman, Arthur
13
Nevo, Aviv
13
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International journal of retail & distribution management
1
Journal of internet commerce
1
Management decision : MD
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
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1
Personality factors as predictors of online consumer engagement : an empirical investigation
Islam, Jamid Ul
;
Rahman, Zillur
;
Hollebeek, Linda D.
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 510-528
Persistent link: https://www.econbiz.de/10011723789
Saved in:
2
Understanding customer participtation in online brand communities : literature review and future research agenda
Kamboj, Shampy
;
Rahman, Zillur
- In:
Qualitative market research : an international journal
20
(
2017
)
3
,
pp. 306-334
Persistent link: https://www.econbiz.de/10011748655
Saved in:
3
The influence of user participation in social media-based brand comunities on brand loyalty : age and gender as moderators
Kamboj, Shampy
;
Rahman, Zillur
- In:
The journal of brand management : an international journal
23
(
2016
)
6
,
pp. 679-700
Persistent link: https://www.econbiz.de/10011625274
Saved in:
4
E-tail brand experience's influence on e-brand trust and e-brand loyalty : the moderating role of gender
Khan, Imran
;
Rahman, Zillur
- In:
International journal of retail & distribution management
44
(
2016
)
6
,
pp. 588-606
Persistent link: https://www.econbiz.de/10011602467
Saved in:
5
The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Management decision : MD
54
(
2016
)
8
,
pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
Saved in:
6
Linking customer engagement to trust and word-of-mouth on Facebook brand communities : an empirical study
Islam, Jamid Ul
;
Rahman, Zillur
- In:
Journal of internet commerce
15
(
2016
)
1
,
pp. 40-58
Persistent link: https://www.econbiz.de/10011636431
Saved in:
7
The role of customer brand engagement and brand experience in online banking
Khan, Imran
;
Rahman, Zillur
;
Fatma, Mobin
- In:
The international journal of bank marketing : IJBM
34
(
2016
)
7
,
pp. 1025-1041
Persistent link: https://www.econbiz.de/10011618717
Saved in:
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